Warc index
 

Previous pageNext pagePage 1 of 1

Main Index Categories
> Marketing Intelligence (17887)
> Advertisers (6359)
> A - B (925)
> ABN AMRO bank (3)
-----------------------------------------
all[2]papers[2]cases[0]news[0]classics[0]
Sort by:
 Date      Most read
Narrow by:
Search within results:
Start searching...
Reset search

Print  |  Email  |  Add to My Folder
My preferred format is HTML  |  Change to PDF


Paper
1.
Team ABN AMRO - Volvo Ocean Race 2005/06: A winning partnership - making more possible
Sponsorship Works, 2007, pp.95-103
ABN AMRO's sponsorship investment in the Volvo Ocean Race (VOR) shows the growing importance of internal communications and employee engagement in sponsorship, and also highlights the need for profess ...

Summary | Full Text | More Like This
Paper
2.
Development and implementation of the commercial performance audit
Wilfred Kik and Leo van Doorn, ESOMAR, Annual Congress, Lisbon, Sept 2004
ABN AMRO is one of the top three banks in the Netherlands with 570 “bankshops.” It introduced a commercial audit to make bankshop staff and management aware of the required level of customer service; ...

Summary | Full Text | More Like This


1          Page:Previous






























































































































































































































































































































































































































































































































































































































































 home  •  subscribe  •  free trial  •  contact us  •  warc mobile  •    ©2009 Copyright and Database Rights owned by Warc

  |    |  
Subjects