Warc index
 

Advertising can work fast – and the best way to achieve this can be to focus on generating an emotional response. Philips’ electric shavers, perceived as the choice of middle aged men, were losing sha ...

Heineken developed Beertender in 2004 as the first home-tap system that could provide a fresh cold beer. As sales were in decline, the new objective was to create a platform to regularly communicate w ...

This case study looks at Pringles strategy during the 2006 FIFA World Cup, which was based upon The Pringles Dream Team and its website, www.pringleskeepyuppy.com. Due to the prohibitive cost of offic ...