Warc index
 

This paper tells the success story of Radley handbags (2007). A brief history of the company is given; the company was acquired by a private equity firm, Phoenix Equity Partners, in 2006 for £42 milli

In August 2006, SPAR Hungary, part of the SPAR multi-national supermarket chain, prepared to launch its own-label bio-food range 'Natur Pur'. The brand aimed to be 'natural, healthy and pure', and to ...

This paper explores a major issue facing many brands and organisations; the need to innovate in order to renew relevance for the target audience. Brands need to constantly innovate to keep in step wit ...