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Award-winning case study
1.
TD Ameritrade - the independent spirit
ARF Ogilvy Awards, Financial Services, Silver, Ogilvy, 2008
TD Ameritrade is a brokerage brand created in April 2006 from a merger of two companies: Ameritrade and TD Waterhouse. 2006 campaign aimed to attract long-term investors, in addition to active traders

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Age: 19-25, young adults

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All adults

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Income, grade: C2DE, manual

Income, grade: Higher

Income, grade: Lower

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Opinion leaders: Mavens

Product use: Cameras, photography

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Segmentation: Geodemographics

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Sex: Female

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Shopping: Christmas shoppers

Shopping: Main shoppers

Shopping: Secondary shoppers