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Royal Grolsch N.V. - Llowlog: the First Massive Online Diary (Netherlands)
Promotional Marketing Council, Bronze (Sponsorship/Joint Effort/Tie-in), IMC European Awards 2008

Grolsch required a new and innovative approach to increase sponsor awareness and brand involvement among a younger target group. Lowlands, the leading alternative pop festival in the Benelux, was sele ...

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InBev - Hertog Jan - Ode to Autumn (Netherlands)
Promotional Marketing Council, Bronze (Brand-building), IMC European Awards 2008

The main objective was to strengthen the position of Hertog Jan Bockbier as one of the Netherlands’ best Bockbiers. The campaign was divided into two parts: an on-pack portion that created an immediat ...

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Maxxium UK - Dance like no one's watching (UK)
Promotional Marketing Council, Silver (Event Marketing), Bronze (Product Launch/Relaunch/Trial campaigns), IMC European Awards 2008

This article describes ABSOLUT’S campaign called ‘dance like no one’s watching’ to launch a limited edition gift pack, ABSOLUT DISCO, which would: drive brand awareness and trial and volume growth acr ...

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Heineken - Club Beertender (Netherlands)
Promotional Marketing Council, Silver (Direct 1:1 Communication), IMC European Awards 2008

Heineken developed Beertender in 2004 as the first home-tap system that could provide a fresh cold beer. As sales were in decline, the new objective was to create a platform to regularly communicate w ...

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