Warc index
 

Network Q was launched in 1991-1992 by Vauxhall as a scheme to organise the used-car-buying market. The new service would offer buyers security and peace of mind, protect residual and new car values, ...

American campaign to revitalise Lincoln cars. By 1997 the brand was losing share to newer, luxury models, with Lincoln owners defecting at a higher rate than new owners coming in. Research (Goldfarb A ...

1998-2000 TV campaign for rear seatbelts. It became law to wear a rear seatbelt in July 1991, but six years later only half were doing so. Aim was to make people, especially young, make a permanent ch ...

This study outlines the relaunch of the Volkswagen Jetta, the challenge was to communicate the message that the 1999 Jetta was entirely redesigned, beautifully styled and greater value. The objective ...

Campaign in 2000 for Subaru in Australia. Subaru is the only car maker exclusively manufacturing all-wheel-drive (AWD) cars. Objective: to use Subaru's positive brand perception to increase its brand ...

Out-spent and out-distributed by its larger competitors, Daewood has established itself as one of the all time Australian launch success stories. Two key factors are attributed to its success. First ...

The market for consumer purchased oil filters had been stagnant or decreasing for five years, as a result of the proliferation of national oil-change franchises and other speciality car-care chains. F ...

Buying a new vehicle has never been easy, thanks to the explosion of new brands, models and styles. Adding to this explosion is the sports utility vehicle. The 'No Car' campaign has succeeded in see ...