Warc index
 

In the mobile phone industry, service providers are the dominant brands, even more so than the actual handset manufacturers. Nokia set out to change that, re-creating themselves through design, attit ...

Two and a half years ago, INVESCO Funds was just one of many mutual funds companies. It was successful, it was making money, but it was nothing extraordinary. In October of this year, however, Barron' ...

Few watch brands communicate anything unique. Few brands are emotionally differentiated from the competition.

1994-1998 Norwegian campaign for Yellow Pages (Telenor Media). Objective was to improve awareness, knowledge and perceptions of Yellow Pages among advertisers, users and employees. Advertisers had to ...

The fundamental challenge was to generate excitement about ice hockey in the heat of Southern Florida. The campaign objectives were to build participation and loyalty and the results show that both o ...

Campaign in 2000 for Subaru in Australia. Subaru is the only car maker exclusively manufacturing all-wheel-drive (AWD) cars. Objective: to use Subaru's positive brand perception to increase its brand ...

Campaign (1997-2000) to reposition and revitalise Hamilton Island, the holiday resort. Previously, the resort had been suffering mounting losses as well as negative publicity about how the beauty of t ...

January 1999 was the first time that CLMDA had developed any type of language marketing targeting Hispanics. Overall car sales to Hispanics had increased by 9.2% between 1997 and 1998. The brief was ...

The Belvenie is an esoteric single malt scotch that has been sold in the US since the 1980s. Despite being dramatically under spent 'The Belvenie Guy' campaign, with its unique creative approach and e ...

Buying a new vehicle has never been easy, thanks to the explosion of new brands, models and styles. Adding to this explosion is the sports utility vehicle. The 'No Car' campaign has succeeded in see ...