Warc index
 

1999 television campaign for Kraft Dinner. Brand, though leader in category, had been losing equity, being increasingly bought on deal to compete with private label. Need to revitalise the brand to st ...

Despite more than $52 million in renovations, CityView Apartments was having trouble meeting leasing objectives. This was due to a persistent image that the Greenspoint area of Houston was not safe. ...

Describes 1998 launch of Persil Tablets. In 1994, Persil was revitalised by launch of Persil Power, but it had to be withdrawn in 1995, with consequent damage to the brand. There was a need to rebuild ...

Kellogg’s Coco Pops faced increasing competition from rival brands and supermarket own label products. To make matters worse, it changed the name of the brand to Choco Krispies as part of a regional r ...

A child uses diapers for about thirty, which means that a third of the target group is exchanged every year. It has been dominated by two major players throughout the nineties.

1999 revitalising campaign for McVities Jaffa cakes, a market which had become promotion-dominated. Advertising task was to 'renew the dialogue' with consumers after a 7-year advertising gap, increase ...

During 1990-93, cheese spread market volume declined by 18%, while snacks sales soared by 29% to £500 million (approx $989 million at 2008 rates) as more than three quarters of children were having a ...

Post-1997 campaign for Pampers disposable nappies in South Africa. Brand launched in 1995, and disposable nappies became the fastest growing grocery category. By 1997 the growth had slowed, and Pamper ...

Covers the 1998-9 TV campaign by the Government (Department for Education and Employment, DfEE) to improve child literacy. Reading ability among children had remained at the same, worryingly low, leve ...

The marketing challenge is described as reversing a three year sales decline and the campaign objectives as being to generate awareness, increase unit sales by 5% and eliminate decline in market share ...

Campaign, May-August 1999, to reinvigorate a staple and dull product, beef mince. Campaign had to not only reposition mince, but bring about behavioural change: the key was to segment cooking mothers ...

Television campaign, 1999-2000, to revitalise and reposition Arnott's Vita-Wheat crispbread, following two years of declining sales. Within 12 months the brand had turned and sales rose 22% (value), 1 ...

Prior to the campaign Huggies was suffering a declining market share. Following the launch of Huggies Grip Tab nappies into the New Zealand market, the brand achieved and maintained a spectacular gai ...