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London Business School - Pre-Masters Campaign
Scott Williams, Chris Norton and Mark Jackson, Institute of Practitioners in Advertising, Bronze, IPA Effectiveness Awards 2009

This paper shows how innovative social marketing techniques were used to successfully recruit students to a new business Masters programme at the London Business School. The challenge was to reach a d

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New Orleans Recovery School District - Why You Teach
New York American Marketing Association, Bronze, Government, Institutional & Recruitment, Effie Awards 2008

The New Orleans Recovery School District (RSD) needed 500 teachers to accommodate a large expected influx of fall 2007 students. The area's system had consistently been ranked as one of the worst in t ...

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Training and Development Agency for Schools - A class act: how communications averted the teacher recruitment crisis, 1998-2005
Ric Nicholls, David Bassett and Sergen Ozbek, Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2006

This paper describes how a campaign for the Training and Development Agency for Schools (TDA) from 1998-2005 averted a serious decline in teacher recruitment, and resulted in the number of people ente ...

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HEC Montréal - D.E.S.S. Recruitment Campaign
Canadian Congress of Advertising, Bronze, Canadian Advertising Success Stories, 2006

Six years ago, in conjunction with the AAPQ, HEC Montreal established the DESSCM: an accredited graduate diploma program, taught by professionals, to improve marketing communication skills for young p ...

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