Warc index
 

Carters was a brand in crisis. Well, hardly a brand really. Years in the advertising wilderness had left it with little awareness and even less positivity amongst consumers, and even its core trade au ...

Modern Apprenticeships is a work-based training programme run jointly by Scottish Enterprise, Highlands and Islands Enterprise and The Scottish Executive. Scottish Enterprise approached The Bridge wit ...

Scottish Mutual developed a brand campaign incorporating a likeable brand icon, a humorous tone and an eye opening approach, backed up by traditional direct marketing. The campaign succeeded in incre ...

1999-2000 campaign for Scotiabank, hitherto the lowest spender among the `big six'. Need to build a brand personality (a more `human face') and re-establish links with consumers. Campaign focused on f ...

This case study is set against Granada's purchase of 45% of Ireland's TV3, consequently Coronation Street left RTE the Republic of Ireland station which had enjoyed the major share of viewing. The dis ...

The paper outlines a campaign aimed at improving perceptions of and attitudes towards Manchester and to unite the various organisations set up to promote the city in marketing or financial terms. The ...

Campaign for Business Pages, a business-to-business phone directory. Objective: to get a boring product noticed by creating some emotional links. Media used: personalised phone books and the Metro fre ...

Air France has decided to announce its new ambitions, positioning itself as 'a company in perpetual movement' whose efforts and efficiency are entirely focused on the client.

Using e-business as a core theme, IBM rejuvenated its brand image and built business with EMEA.

1994-1998 Norwegian campaign for Yellow Pages (Telenor Media). Objective was to improve awareness, knowledge and perceptions of Yellow Pages among advertisers, users and employees. Advertisers had to ...

Describes brand-building campaign for Star Alliance, a new kind of travel network in which 15 partner airlines work together, launched in 1997. Objective: to create awareness and preference for Star a ...