Warc index
 

Previous pageNext pagePage 2 of 2

Main Index Categories
> Case Studies (30927)
> By target group (4473)
> Business: Buyers, specifiers (31)
-----------------------------------------
all[31]papers[0]cases[31]news[0]classics[0]
Sort by:
 Date      Most read
Narrow by:
Search within results:
Start searching...
Reset search

Print  |  Email  |  Add to My Folder
My preferred format is HTML  |  Change to PDF


Award-winning case study
31.
e-commerce/internet Award, Scoot.com - The power of purple: How bold advertising helped build a successful dotcom business
Alex Whelan and Sam Dias, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 2000
Scoot.com is a directory, analogous to (and competing with) Yellow Pages but electronic, launched 1997. Key features are: works by internet or phone, national coverage, finds solution nearest to you, ...

Summary | Full Text | More Like This


1          2          Page:Previous


























































 home  •  subscribe  •  free trial  •  contact us  •  warc mobile  •    ©2009 Copyright and Database Rights owned by Warc

  |    |  
Subjects