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> Age: 0-12, children (60)
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Paper
1.
Case study: Revitalising the Fab brand
Megan Butler, Admap, October 2008, Issue 498, pp.45-47
This article describes an award-winning, low-cost campaign for Fab. Before the campaign, Fab was a declining lollipop brand in a weak market. The proposition was to 'make Fab fun again', appealing bot ...

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Paper
2.
Sank 'eaven for leettle geurls
Charles Dawson, Admap, May 2007, Issue 483, pp.10
Charles Dawson discusses the 'Princess' marketing phenomenon from Disney Consumer Products. In six years this has grown to a $3 billion+ business - but will it last?

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Subjects
Age: 0-12, children

Age: 13-19, teenagers

Age: 19-25, young adults

Age: 26-49, mid years

Age: 50 plus, seniors

All adults

Business: Board level

Business: Buyers, specifiers

Business: Distributors, retailers, trade

Business: Farmers, vets

Business: General business

Business: Medical, doctors

Business: Professionals

Business: Small businesses, SMEs

Business: Teachers

Education: Post-graduate

Education: To 16 years

Education: To 18 years

Education: University, college

Employment: Employed

Employment: Job-seekers

Employment: Retired

Employment: Unemployed

Ethnicity: Ethnic majority

Ethnicity: Ethnic minority

Household: Children at home, families

Household: Home owners

Household: Housewives

Household: Local community

Household: Married, cohabiting

Household: No children at home

Household: Parents

Household: Single, divorced

Household: Taxpayers

Income, grade: ABC1, office

Income, grade: C2DE, manual

Income, grade: Higher

Income, grade: Lower

Income, grade: Middle

Opinion leaders: Mavens

Product use: Cameras, photography

Product use: Car drivers

Product use: Drinkers

Product use: Fashion enthusiasts

Product use: Food enthusiasts

Product use: Gardeners

Product use: Investors

Product use: IT, Internet, gamers

Product use: Mobile phones

Product use: Museum, gallery visitors

Product use: Pet owners

Product use: Property buyers

Product use: Rail, bus users

Product use: Slimmers, dieters, health conscious

Product use: Smokers

Product use: Sports enthusiasts, fans

Product use: Travellers, tourists

Segmentation: Geodemographics

Segmentation: Lifestyle, attitude

Sex: Female

Sex: Male

Shopping: Christmas shoppers

Shopping: Main shoppers

Shopping: Secondary shoppers