Warc index
 

Discusses the importance of good PR when a crisis occurs, generating unfavourable media attention. The types of crisis that can affect companies of all sorts (not only major brands) are listed Importa ...

Argues that responsibility for overall communications strategy must rest at top level in a company and that PR consultancy has a vital role to play advising CEOs (because it covers all forms of commun ...

A review of the similarities and difference between evaluating advertising and public relations. PR needs a better understanding of cause and effect, and the advertising industry can give pointers for ...

Argues that PR, properly handled, can deliver more returns than media advertising. Discusses: how PR achieves powerful effects; the need for a proper brief; the need for large enough PR budgets; the n ...

A recent survey of leading UK PR practitioners has identified a dynamic, swiftly evolving environment for the public relations industry. Heightened competition, wide-ranging new opportunities and thre ...

You don't need a mega-budget for effective public relations, especially in business-to-business. The author explains how to make the most of your money.