Warc index
 

This concise article identifies 4 key trends that brand marketers using POP will need to embrace: edu-tainment, bringing brands to life at the point-of-purchase in an engaging and informative way; da ...

This concise article discusses future trends of temporary in-store displays. It predicts that there will be a lot more store identification added to the displays along with the product branding, as we ...

This concise article sets out five trends amongst retailers that are likely to shape permanent displays in the next five years: supporting store-based selling events and strategic branding initiatives ...

This concise article offers the views of BP Oil on POP, and how the company reapproached its use of in-store activity to boost impulse sales.

Based on several key industry reports from both Point of Purchase Advertising International (POPAI) and the Advertising Research Foundation (ARF), this paper provides a comprehensive and wide-ranging ...

This paper is a case study of Pringles use of POP in the US, which included more than 7,000 shelving units in about 6,800 supermarket and mass merchandiser retail stores. This represents one of the la ...

This paper identifies and discusses the implications for POP marketers of nine prominent trends in the major industrial markets of North America, Europe, and Asia. They are: Global expansion of retail ...

This paper discusses the POP retail technologies, including RFID, digital printing and display, in-store interactivity and payment. When assessing all technologies, it argues that each should be subje ...

This paper definines consumer insight and brand strategy as the two prongs that underpin marketing today. It argues that marketing at retail is no different from other facets of marketing in needing t ...

In this introduction to Admap’s January 2004 ‘Focus on Retail Advertising’, the author comments on the growing internationalisation of retail trade and the spread of malls. For brands he sees increas ...

Describes the trade practices and industry ethics endorsed by POPAI (Point-of-Purchase Advertising International). The role of POPAI in protecting intellectual property: handbook on industry standards ...

Discusses POP (point-of-purchase) production methods and materials: the different ones available, and how they are chosen. Relevant factors in this choice are: quantity and budget limitations, aesthet ...

Discusses design of point of purchase (POP) displays. Describes the design planning process: input from the client, brainstorming, computer rendering to compare alternatives quickly at low cost, in-ho ...

Recent research from the Advertising Research Foundation found that certain forms of point-of-purchase (P-O-P) advertising worked better for particular brands under specific in-store conditions, with ...

Point of purchase advertising materials can be a useful and very successful marketing tool but they require good planning if they are to contribute to long-term brand building. Too often consumers are ...

Discusses the problems of managing an international or local point-of-purchase (POP) advertising display. The issues confronting the three main participants: brand marketer, producer/supplier, and ret ...

Explains how point-of-purchase (POP) advertising must be integrated with the whole marketing mix and based on knowledge of customers and their buying habits. Areas discussed: the current nature and im ...

This paper presents a new method for measuring attention of consumers at the point-of-sale (POS). This patent-pending method – AttentionTracking – is based on the recent finding that human visual atte ...

Argues, from work on shopper insights during the past 12 to 18 months, that there is a real opportunity for retailers and manufacturers to work together to use in-store marketing to build brand and ca ...

Childhood is something every adult experiences by definition, and yet by slow and imperceptible degrees it becomes an enigma to us. Ron Coughlin and Tom Wong realise that the best way to market to any ...

Modern parent-consumers face many challenges. In this article Stephen Cowles shows how store design and in-store communications can make the shopping journey easier and more fun for both parents and c ...

This paper is an account of one of the studies involved in a major research project undertaken by Point-of-Purchase Advertising International to make P-O-P an accountable medium akin to TV or print. T ...

Lists and describes 24 different types of POP (point-of-purchase) advertising display.

Outlines trends in permanent displays of POP (point-of-purchase) advertising. POP suppliers offer creative solutions to satisfy the conflicting needs of manufacturer and retailer. Points include: tech ...

Outlines trends in temporary displays of POP (point-of-purchase) advertising. What will be demanded: speed, integration of brand marketing with POP design/supply, creativity, interactivity, higher tar ...

Outlines how e-commerce (`e-tailing') will affect point-of-purchase advertising (POP). Points covered include: Internet use as complementary to shopping visits, IMC campaigns, need for branding contin ...

Outlines how new technology will influence POP (point-of-purchase) advertising. Points discussed include: local interactive kiosks, including ATMs, smart cards, wide-format printers for retailers to p ...

Outlines trends in point-of-purchase (POP) advertising as they affect retailers. Points include: use of new technology (especially electronic displays), integration of in-store POP with the Internet, ...

Outlines trends in POP (point-of-purchase) advertising from the point of view of a brand marketer. Points include: global continuity and brand consistency, customisation, uses of technology.

Discusses trends in the use of new technologies in point-of-purchase (POP) advertising. These include improvements in: economies of scale, greater speed, communications technology, materials technolog ...