Warc index
 

Recent research from the Advertising Research Foundation found that certain forms of point-of-purchase (P-O-P) advertising worked better for particular brands under specific in-store conditions, with ...

Point of purchase advertising materials can be a useful and very successful marketing tool but they require good planning if they are to contribute to long-term brand building. Too often consumers are ...

Argues that much more attention should be paid by marketers to point-of-purchase (PoP) and in-store marketing. Research knowledge of what happens in store is lacking. The author's company has three re ...