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Classic paper - a key, timeless read
1.
How the internet is reshaping advertising
Rex Briggs, Admap, April 2005, Issue 460, pp.59-61
Rex Briggs, managing director at Marketing Evolution, believes that the internet has been the catalyst for a reorientation of marketing - a fundamental change in the way we think about the business. T ...

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Classic paper - a key, timeless read
2.
Customer/Brand Loyalty in an Interactive Marketplace
Don E. Schultz and Scott Bailey, Journal of Advertising Research, Vol. 40, No. 3, May/June 2000
The interactive marketplace changes traditional marketing theory. An argument is made for the development of shared values and reciprocity as a theory base on which to build customer relationships. A ...

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