Subject Index
 

This article discusses marketing to children (in the context of India), and argues that current advertising is helping to push children into adulthood too soon. Children are being expected to adopt ad ...

This comment piece is a response from Tim Ambler of the London Business School to the paper ‘International food advertising, pesterpower and its effects’, published in IJA 25, 4.

The issue of "pester power" where children influence their parents’ purchasing habits, is a controversial one. This paper reviews a body of international evidence and argues that food advertising does ...

This article outlines the restrictions on advertising to children in Norway. The Norwegian Marketing Control Act (1972) does not contain any special regulations regarding children and young people but ...

Attacks on advertising often cite apparently scientific evidence that children cannot understand advertising’s persuasive character and are drawn, in response to advertising, to smoke, eat unhealthily ...

An outline of the self-regulated guidelines for advertising products to children in Malaysia. The country provides an interesting case study as there is currently no legislation which governs advertis ...

Describes the laws, regulations and codes of practice that govern advertising to children in Mexico.

Children are stakeholders in business, as consumers in a much more commercial world. Businesses must take account of the grave concerns expressed by parents and children's groups about how businesses ...

Describes an approach to implementing responsible marketing to children, called `enrichment marketing'. There are three keys to this, described in detail: that the marketing is appropriate to the age ...

Discusses the issues of advertising to children and social responsibility. The arguments on both sides of this debate are reviewed. The author concludes that to blame advertising for irresponsible mat ...

Concerned Children's Advertisers (CCA), established in Canada for 15 years, is a charity devoted to helping and informing children about challenges in life and social issues as well as teaching them a ...

Reviews the history of marketing directly to children in the US: how it started with television, the growth of products developed to appeal to children (especially breakfast cereals and toys), and how ...

Briefly reviews legal advertising regulation in Switzerland. Covers: television and radio, cinema, tobacco, alcohol, medicine, books and magazines, toys. In general, advertising regulation, including ...

Describes marketing to children in South Africa, where 43% of the population is under 20. Topics covered: demographics of the children’s market, living standards, media for children, the regulatory en ...

Comments on television (and other) advertising by six members of the ANA Television Committee. Topics covered: 1) has TV programming degenerated?; 2) advertising to children under eight; 3) views on T ...

Summarises the legal restrictions in Spain governing advertising, especially as applied to children. Covers the basic constitutional and legal standards, and specific areas of protection: tobacco, alc ...

One of the main challenges facing the UK food industry is childhood obesity. This paper looks at the steps that manufacturers, retailers and advertisers are taking to deal with the issue and argues th ...

Continuing our series of legal briefings, Sharad Vadehra outlines Indian law relating to advertising to children and explains why legislation in India still has a way to go to meet European and Americ ...

Liz Watts, EdComs, presents the results of research into the issues surrounding business involvement in schools. Both teachers and parents consider that businesses can provide valuable support – but h ...

Sachiko Muto, The Global Consulting Group, looks at recent research into children’s media consumption, highlights the importance of media literacy and reports on an industry-supported media education ...

Janine Spencer, Brunel University, gives an overview of how children change from birth to eight years of age – particularly in terms of perception, conception, memory and language – and highlights the ...

In this article, continuing our series of legal briefings, Maria Luisa Cassandro and Felix Hofer outline the legislation in Italy relating to advertising to children.

Reviews current attempts by legislators and lobbyists, in the US and elsewhere, to restrict children’s exposure to advertising in order to protect them from undesirable influences (including tobacco, ...

Continuing our series of legal briefings, Michel Béjot and Barbara Doittau outline French law relating to advertising to children and explain the comprehensive system that maintains advertising standa ...

In this article Pat Spungin, child psychologist and parenting expert, explores why parents make the food purchases they do for their children, and finds some surprising answers.

On 27 January 2004 the Food Standards Agency (FSA) held a public debate in London on food promotion and children.Two reviews are presented here – from Rachel Carey, Associate Director of the Family Di ...

The debate over whether a ban on advertising food to children would be the answer to escalating levels of childhood obesity is a burning issue. Barbie Clarke interviews Stephanie Valentine, Education ...

Bruce Nixon, author and management consultant, gives his views on how producers, marketers and advertisers can best respond to the current debate about marketing to children. He offers strategic optio ...

This article presents the conclusions of Harris Interactive’s landmark poll of youth marketers. John Geraci reveals the industry’s views on the ethics of selling to children, the industry’s role regar ...

With the hysteria brewing up over the obesity issue, is important to keep a sense of proportion. Advertising will always be a villain in some quarters, but as Andrew Brown points out in this coolly a ...