Subject Index
 

This article describes how toy marketers are developing their approach in line with children's use of new media. Children and young adults have their own virtual worlds, social networks and media chan ...

This paper draws from a major research initiative undertaken by Nickelodeon's Brand & Consumer Insights Group in 2006. Nickelodeon, the children's media brand and part of MTV Networks' Kids & Family ...

Douglas Dunn, managing director and founding partner of Tuned In Research, describes a youth research project for UK TV's Channel 4 Teen Audit. Here he concentrates on how technology is changing virtu ...

Teenagers are often described as insatiable consumers who are at the forefront of the development of media and communication. However, there are other sides to the story. Always being connected and av ...

Nickelodeon UK faces an increasingly competitive marketplace where ‘content is king’. To remain at the top Nickelodeon must effectively communicate with the ‘connected generation’ - that is, anyone wh ...

In this review of new technology and changing consumer behaviour, Nigel Sheldon, director of digital at Starcom Digital, argues that digital convergence is not necessarily inevitable, and will depend ...

This article discusses how 'tweens' (children up to age 14) develop their personalities, attitudes and socialisation as they grow in to becoming teenagers. It is based on various research studies, mai ...

Explores the role of children as innovators or adopters of new products. A research study (2003) is reported amongst children and young people aged five to 18, with different questionnaires for the th ...

Describes a survey of children aged 7-8 and 12-13 in the `big four’ European countries (France, Germany, Spain, UK), covering their use of media and technology (internet, mobile phones, computer games ...

Sachiko Muto, The Global Consulting Group, looks at recent research into children’s media consumption, highlights the importance of media literacy and reports on an industry-supported media education ...

This article describes research studies of Danish `tween' children (up to age 14) in relation to their use of media, especially the internet, and its impact on their attitudes, consumption behaviour, ...

The effect of video game violence on children has long been a controversial topic. Ellen Wolock looks for some answers, examining existing research, drawing on her experience and she asks some interes ...

Millennials have control of their media environment unlike any generation that has preceded them. So what do they look for in different media, and how does the media world fit into their lives? John G ...

As children generally act as early adopters for new media and communications technologies, how is their level of consumerism affected by an increasingly media-saturated environment? Birgitte Tufte giv ...

Today's teens and tweens are true techies, adopting new products and systems with enviable ease. In this article, Stephanie Azzarone looks at the relationship children have with technology, providing ...

How do you research people who wriggle and giggle, can't concentrate, and are still learning to talk? In this article, Caroline Bond delves into the sticky-faced world of researching infants and finds ...

Texting - as far as teens are concerned, it's why God gave us opposable thumbs. Thus nowhere is SMS marketing more well-suited than to the teen market, and hence to the brands that serve it. Todd Tran ...

In an article based on his new book, BRANDchild, Martin Lindstrom introduces the wonderful, impenetrable world of 'TweenSpeak'. He shows how tweens have developed a sub-culture of their own, choosing ...

This study compares people who play games on the Internet, people who use the Internet but not for gaming, and people who do not use the Internet. In terms of demography, there is no gender difference ...

Where better to research the internet generation than through their most favoured medium? Rohin Malhotra explores the various methods of onlive research, and shows how best to adapt them to the kids c ...

It comes as no surprise to learn that the mobile phone is one of the most important and influential products of our time. In this article Josh Dhaliwal examines its impact on children and young adults ...

Gender differences among children are a sensitive area and an endless source of debate. This article attempts to map differences among 15-18-year-old Danish children from the perspective of kids as co ...

As the internet moves into a new era, knowledge of the legal guidelines that regulate online advertising - especially to children - is essential. Liisa Thomas and Melissa Dillenbeck outline the legal ...

Mobile phones are one of the most popular means of communication for children, and most have never known a world without them. In this article, Anne de Kerckhove looks at ways to use the mobile as an ...

There is much public and industry debate about the dramatic growth and change in children's media consumption and the consequent challenges and opportunities this brings for those involved in marketin ...

The ongoing Future of the Internet According to Kids study reveals children's opinions on how this medium is changing the way that they communicate. Understanding media consumption patterns, informati ...

Describes a research project to investigate the differences between girls and boys, at different ages, in their attitudes to pocket money, brands, media and responses to advertising. Media investigate ...

Jorian Clarke describes a six-year study of kids' Internet usage, revealing how habits and preferences have changed.

Mobile phone text messaging is the newest medium in kids' communication. this article explains why text messaging is so popular with children as a means of 'linking value' and describes two case studi ...

Kellogg’s Coco Pops faced increasing competition from rival brands and supermarket own label products. To make matters worse, it changed the name of the brand to Choco Krispies as part of a regional r ...