Subject Index
 

The paper describes a qualitative study of ethnic and Muslim Danes' values, including how the two cultural groups see and expect to be seen by each other. The research focuses on intercultural misunde ...

Britain is more diverse than ever. In the ten years to 2001, 1.1 million migrants accounted for more than half of Britain’s population growth. The Department for Constitutional Aff airs (DCA) was esta ...

12 million adults across the UK have a reading age of 9 to 14. That’s the equivalent of being able to read the Sun. In other words, they can read and write, they just don’t read and write very well. P ...

The paper examines the trend of using marketing methodology not only to sell goods and services but to influence, for example, personal behaviour related to health factors such as smoking, alcohol con ...

The authors investigate buyers’ attitudes and behaviour with respect to pirated products in China (videos, clothing and accessories) and suggests approaches that can be used for planning effective mar ...

Although consumers like to touch products whilst shopping, the authors propose a theory of consumer contamination, positing that consumers evaluate products previous touched by others shoppers less fa ...

Consumers often have to choose between courses of action that preserve or depart from the status quo. Research suggests that preference for the status quo is a function of goal orientation and tends t ...

Two studies support the usefulness of ‘susceptibility to normative influences’ as a predictor of protective self-presentation, i.e. efforts to avoid undesirable self-presentation that may lead to disa ...

The paper describes how ethnographic and similar techniques can be used to address the problem that respondents do not always correctly describe their attitudes or actions. A range of approaches is di ...

Considers the history and current position of interpretive consumer research within the marketing paradigm, focussing on the conflict between the positivist tradition and the relatively new interpreti ...

Argues that the way the UK government works to improve the effectiveness of the small business sector is based on a naïve and over-simplistic understanding on how such businesses operate. Government i ...

Outlines the essence of inductive reasoning (which starts with observations and seeks generalisations) and of deductive reasoning (which starts with generalisations and sees if they apply to specific ...

Owner/managers of SMEs tend not to consider research or other external expertise until a problem has already occurred. The objective of this study was to evaluate a model of the pre-entry phase of con ...

Reports on a qualitative approach to research within small firms. Case studies are included from the clothing and publishing industries. The research aim was to investigate strategic decisions taken b ...

The study investigated the dynamics associated with soliciting intimate information from consumers via computer. The first experiment identified reciprocity and sequence as two factors likely to influ ...