Subject Index
 

The decadent world of luxury isn't obviously aligned with the green movement. However, this paper argues that many longstanding values of luxury brands, such as provenance and sustainability, have bec ...

Encouraging more responsible and sustainable consumption is fast becoming an important public policy goal. Global automotive marketing has traditionally encouraged purchase and consumption choices tha ...

Companies' initial response to the 'green' movement was defensive: unless they proclaimed their green credentials they faced losing business. This is the Green 1.0 phase. We are now entering Green 2.0 ...

Today there is a genuine business requirement to be transparent - clear, honest and open about every aspect of your organisation. GfK NOP data shows that consumers are increasingly cynical about busin ...

The structure of the home and property market varies greatly between countries. In nations such as Britain, Canada and New Zealand, property ownership stands at some 60%-70%, while in Hungary, for exa ...

Chris Davis and Corinne Moy, from GfK NOP, discuss the rise and relevance of ethical brands. Using research findings from a consumer study covering Europe and USA, they look at the public's view of co ...

This paper discusses how consumer insight can play a valuable role in helping companies tackle one of the key business issues of the moment: climate change. It explores the growing pressure and opport ...

Liz Tinlin, director at Added Value UK, explains the recent rapid and important growth in eco-consciousness throughout the world. She explores what ethical consumerism is, and how it manifests itself ...

As brands have gained global prominence, they have also become more vulnerable to public scrutiny, and have been accused of all sorts of misdeeds, from polluting the environment to corrupting our chil ...

This short article looks at consumer attitudes around the world towards air travel, focusing in particular on the environmental aspects of journeying by air. Consumers are flying more than ever, thoug ...

While the media focuses on the negatives of immigration, consumers react in predictable ways, blaming immigrants for many of the ills of European society. Nonetheless immigration is essential to Europ ...

This comprehensive research study reveals that credence qualities are often elaborated and harmonized using different signaling instruments, the choice of which reflect a company's characteristics and ...

The practice of public participation has remarkably little theory it can call its own. This paper considers the best-known theory – the Ladder of Participation – and updates it to reflect changes in t ...

Issue Eleven of BMRB International’s TGI Global Consumer Barometer succinctly examines environmentally conscious consumers. This includes: where are the greenest shoppers?; British environmental conce ...

From February - April 2003, Millward Brown conducted an in-depth study to obtain a general vision of the current Mexican family. This paper shares part of what was learned.

John Grant, author of The New Marketing manifesto and After Image, provides ten clues to trends for the future and asks whether we can look forward to a more caring and sharing society, or even, marke ...

Understanding the dynamics of Ecologism is the objective of this paper. Ecologism is an evolution of consumerism where there is greater global economic interdependency. It recognizes consumer behavior ...

Something significant is being overlooked in the sustainability agenda, hindering the evolution/adoption of sustainability. The central message and real world implications can be applied in business t ...

The paper will challenge UNEP's point of view, as verbalized by Havermans (2003), that the struggle to enhance environmental consciousness among consumers has been too much focussed on arousing their ...

The paper describes the challenges of environmental communication within a policy of sustainability. Based on empirical studies, which were launched by the Federal Environmental Agency, the paper show ...

Bangalore, located in Karnataka State, South India, is called the 'Knowledge Capital' and the 'Silicon Valley' of the country. The urban population is cosmopolitan and successive state governments hav ...

This study resulted from the need to deepen knowledge on reflections and perceptions regarding the consequences of consumption action. Although this action has been thoroughly studied using marketing ...

This paper examines the concept of 'green marketing' from both an American and European viewpoint. The rationale for a company adopting this strategy is discussed. Both voluntary self-regulation and g ...

Ever more frequently, governments use marketing techniques in order to influence public opinion and public behaviour. To be able to make effective strategies, insight in the public perception of the i ...

This paper describes how research helped The Environment Agency to better understand the public's attitudes to domestic waste disposal and the public's willingness and ability to help the government ( ...

This paper describes the EcoRecycle Waste Wise Schools Program from Victoria, Australia which, through detailed planning and ongoing market research and evaluation, is contributing to widespread and s ...

What are the environmental, social and economic dimensions of sustainable development at a regional level? This key question led to the search for an indicator system that could measure it. The author ...

There have been a number of recent surveys on consumer's awareness of a wide range of environmental concerns, almost without exception demonstrating concern for the issues. They even generally show th ...

WARC Hot Topics are the essential guide to debates in and around marketing. This paper provides an overview of CSR, its proponents and critics, and the challenges of measuring CSR initiatives' and the ...

WARC Hot Topics are the essential guide to debates in and around marketing. This paper explores the key issues surrounding sustainability, with onward links to related papers on WARC and the Web.