Subject Index
 

This is the amazing story of how a blighted 1960s high-rise building became an object of domicile desire through re-branding, and altered the landscape of residential property marketing in the process ...

This study explains that most mortgage decisions are based on obtaining the most favourable rate of interest, the Bank of America could not compete on these terms so the marketing challenge was to gai ...

The major advertising objective was to remove negative perceptions broadly held about Miller Homes and to develop a cohesive style of advertising across disparate developments and regions. The agency ...

The objectives of this dot.com homebuyers website was to quickly build awareness, drive traffic to the site and build a brand which would attract estate agents in developing a partnership. A need to c ...

Century 21 has for years been the leader in the real estate industry, but research indicated that the brand needed a facelift to make it relevant to modern consumers. It needed image building advertis ...