Subject Index
 

In 2000, Cuisine was the market leader with a high subscription base and no serious competition to speak of. By 2005, the category had exploded to 21 food and wine magazines sold in supermarkets alone ...

The paper describes an increasing belief among consumers that Special K was no longer relevant in a world of short-term diet fads. The challenge was to reverse a decade of slow sales decline and re-e ...

The case study explains how All-Bran had lost its relevance to the consumer and people had no motivation to try the brand. These problems were set against a decline in the fibre cereal market. The ch ...

Vogels faced a competitive and cluttered market making even small gains in market share difficult to achieve. The case study outlines the business, marketing and advertising objectives. The results ...

This case study seeks to demonstrate the power of long term advertising when brand building. The marketing challenge was to communicate 'value' without damaging the brand's quality characteristics. ...

For a two year period Cuisine set three marketing objectives, increase circulation, increase the subscription base an increase advertising revenue by specific targets. The results exceeded all the ta ...