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1.
Ritz / Kraft Inc. - Open For Fun
New York American Marketing Association, Bronze, Packaged Food, Effie Awards 2009
For decades Ritz was one of America’s most-loved crackers. But by 2006 the brand was at serious risk of becoming nothing special. So a search began of Ritz’s soul to find a distinct emotional territor ...
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2.
Häagen Dazs - Häagen Dazs Loves Honey Bees
New York American Marketing Association, Gold, Snacks/Deserts/Confections, Effie Awards 2009
Häagen-Dazs needed a big idea to reanimate the brand, in light of stalled sales and declining revenues. In 2008, Häagen-Dazs launched this campaign, recognizing the threat that disap ...
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3.
Pizza Hut - Pizza Hut awakens a sleeping 'pasta' giant
New York American Marketing Association, Silver, Restaurants, Effie Awards 2009
The objective: to make Pizza Hut’s new, home-delivered Tuscani Pastas the biggest thing in the pizza category since pizza. In a world of super-convenient, inexpensive pasta options, that meant convinc ...
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4.
Frigor - If you can't wait for summer, make summer come to you
Jay Chiat Strategic Excellence Awards, Non-winning entrant, 2009
In order to be heard before other brands, Frigor decided to be the brand that celebrates the impending arrival of summer. This led to the creation of the concept of lifeguards migrating to Argentina f ...
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5.
Nespresso - George Clooney II
European Association of Communications Agencies, Gold winner, 2009
Nespresso created the portioned coffee system in the mid-eighties. Central to their business model is gaining Club Members who purchase a machine to make the coffee, thereby becoming long term custom ...
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6.
St-Hubert Personalities Campaign
Canadian Congress of Advertising, Silver, Canadian Advertising Success Stories, 2008
Les Rôtisseries St-Hubert, is a well-known Canadian restaurant chain. However by 2003, the threat of competition prompted St-Hubert to re-think its marketing strategy to protect its leadership. T ...
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7.
Fromages d'ici
Canadian Congress of Advertising, Gold/Silver, Canadian Advertising Success Stories, 2008
Since 2005, the Quebec Federation of Milk Producers (QFMP) has had the mission of promoting Quebec cheeses. The new campaign, which started in September 2007, had to maintain and even surpass the prev
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8.
Cuisine - we do amazing things
The Communication Agencies Association of New Zealand, Gold, Advertising Effectiveness Awards 2005
In 2000, Cuisine was the market leader with a high subscription base and no serious competition to speak of. By 2005, the category had exploded to 21 food and wine magazines sold in supermarkets alone ...
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9.
Special K: Un testimonials
New York American Marketing Association, Gold Award, Effie Awards, 2004
The paper describes an increasing belief among consumers that Special K was no longer relevant in a world of short-term diet fads. The challenge was to reverse a decade of slow sales decline and re-e ...
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10.
Kellogg: Two Week Tune-up
New York American Marketing Association, Effie Awards, 2003
The case study explains how All-Bran had lost its relevance to the consumer and people had no motivation to try the brand. These problems were set against a decline in the fibre cereal market. The ch ...
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11.
Vogels
The Communication Agencies Association of New Zealand, Advertising Effectiveness Awards, 2002
Vogels faced a competitive and cluttered market making even small gains in market share difficult to achieve. The case study outlines the business, marketing and advertising objectives. The results ...
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12.
Wendy's Old Fashioned Hamburgers
The Communication Agencies Association of New Zealand, Advertising Effectiveness Awards, 2002
This case study seeks to demonstrate the power of long term advertising when brand building. The marketing challenge was to communicate 'value' without damaging the brand's quality characteristics. ...
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13.
Cuisine
The Communication Agencies Association of New Zealand, Advertising Effectiveness Awards, 2000
For a two year period Cuisine set three marketing objectives, increase circulation, increase the subscription base an increase advertising revenue by specific targets. The results exceeded all the ta ...
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Subjects
Age: 0-12, children
Age: 13-19, teenagers
Age: 19-25, young adults
Age: 26-49, mid years
Age: 50 plus, seniors
All adults
Business: Board level
Business: Buyers, specifiers
Business: Distributors, retailers, trade
Business: Farmers, vets
Business: General business
Business: Medical, doctors
Business: Professionals
Business: Small businesses, SMEs
Business: Teachers
Education: Post-graduate
Education: To 16 years
Education: To 18 years
Education: University, college
Employment: Employed
Employment: Job-seekers
Employment: Retired
Employment: Unemployed
Ethnicity: Ethnic majority
Ethnicity: Ethnic minority
Household: Children at home, families
Household: Home owners
Household: Housewives
Household: Local community
Household: Married, cohabiting
Household: No children at home
Household: Parents
Household: Single, divorced
Household: Taxpayers
Income, grade: ABC1, office
Income, grade: C2DE, manual
Income, grade: Higher
Income, grade: Lower
Income, grade: Middle
Opinion leaders: Mavens
Product use: Cameras, photography
Product use: Car drivers
Product use: Drinkers
Product use: Fashion enthusiasts
Product use: Food enthusiasts
Product use: Gardeners
Product use: Investors
Product use: IT, Internet, gamers
Product use: Mobile phones
Product use: Museum, gallery visitors
Product use: Pet owners
Product use: Property buyers
Product use: Rail, bus users
Product use: Slimmers, dieters, health conscious
Product use: Smokers
Product use: Sports enthusiasts, fans
Product use: Travellers, tourists
Segmentation: Geodemographics
Segmentation: Lifestyle, attitude
Sex: Female
Sex: Male
Shopping: Christmas shoppers
Shopping: Main shoppers
Shopping: Secondary shoppers
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