Warc index
 

For decades Ritz was one of America’s most-loved crackers. But by 2006 the brand was at serious risk of becoming nothing special. So a search began of Ritz’s soul to find a distinct emotional territor ...

Häagen-Dazs needed a big idea to reanimate the brand, in light of stalled sales and declining revenues. In 2008, Häagen-Dazs launched this campaign, recognizing the threat that disap ...

The objective: to make Pizza Hut’s new, home-delivered Tuscani Pastas the biggest thing in the pizza category since pizza. In a world of super-convenient, inexpensive pasta options, that meant convinc ...

In order to be heard before other brands, Frigor decided to be the brand that celebrates the impending arrival of summer. This led to the creation of the concept of lifeguards migrating to Argentina f ...

Nespresso created the portioned coffee system in the mid-eighties. Central to their business model is gaining Club Members who purchase a machine to make the coffee, thereby becoming long term custom ...

Les Rôtisseries St-Hubert, is a well-known Canadian restaurant chain. However by 2003, the threat of competition prompted St-Hubert to re-think its marketing strategy to protect its leadership. T ...

Since 2005, the Quebec Federation of Milk Producers (QFMP) has had the mission of promoting Quebec cheeses. The new campaign, which started in September 2007, had to maintain and even surpass the prev

In 2000, Cuisine was the market leader with a high subscription base and no serious competition to speak of. By 2005, the category had exploded to 21 food and wine magazines sold in supermarkets alone ...

The paper describes an increasing belief among consumers that Special K was no longer relevant in a world of short-term diet fads. The challenge was to reverse a decade of slow sales decline and re-e ...

The case study explains how All-Bran had lost its relevance to the consumer and people had no motivation to try the brand. These problems were set against a decline in the fibre cereal market. The ch ...

Vogels faced a competitive and cluttered market making even small gains in market share difficult to achieve. The case study outlines the business, marketing and advertising objectives. The results ...

This case study seeks to demonstrate the power of long term advertising when brand building. The marketing challenge was to communicate 'value' without damaging the brand's quality characteristics. ...

For a two year period Cuisine set three marketing objectives, increase circulation, increase the subscription base an increase advertising revenue by specific targets. The results exceeded all the ta ...