Warc index
 

This campaign recognised an opportunity to create a style blog about Michelle Obama. The US election result significantly boosted traffic, and the site has become revenue-generated and precipitated a ...

By 2006, most eyewear brands had established a web presence, but almost all seemed to regard the internet as just another broadcast channel, rather than as a new way of connecting with the youth marke ...

Johnson & Johnson’s Band-Aid was facing its third year of slowing sales in Brazil – a trend which increased the pressure on its profit margins. In particular, the market for children’s decorated b ...

The campaign was to raise awareness for and increase sales of Jordan Brand's inaugural Jordan Lifestyle apparel collection, which hit the market in Fall of 2005. After its peak in the 1990s, the Jorda ...

Campaign for Oxfam shops, facing competition from increase in `retro-fashion' clothes buying. Research found that the wider retro fashion had a weakness: all the clothes were the same. Oxfam should st ...

Campaign for Harvey Nichols, in fashion magazines, based on distinctive idea that the store is `heaven for fashion addicts'. The `dark side' of fashion is that it is an addiction, but one that pervers ...