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Case Study
1.
Detroit Zoological Society - Worth Keeping
New York American Marketing Association, Gold, Non-Profit/Pro-Bono/Public Service, Effie Awards 2009
The Detroit Zoo faced an incredible challenge: to secure new funding or close. The only solution was to seek approval of a new property tax from residents in three separate, somewhat adversarial count ...

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Case Study
2.
H&R Block, Inc.: Worried About Bill campaign
Kevin Teague, Encyclopedia of Major Marketing Campaigns, Volume 2, 2007, pp.687-690
In 2000 the largest tax-preparation company in the Unites States, H&R Block, Inc., was venturing beyond the niche industry in which it had excelled for 45 years. After a series of acquisitions ...

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Award-winning case study
3.
Inland Revenue - Self Assessment - How a change in advertising direction proved that tax doesn't have to be taxing
Andy Nairn, Institute of Practitioners in Advertising, Gold, IPA Effectiveness Awards, 2005
The Inland Revenue’s Self Assessment campaign has long been labelled one of marketing’s most difficult tasks. However, a dramatic change of advertising direction over the last three years has made thi ...

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