Warc index
 

A 2008 launch campaign for K-Y® Jelly personal lubricant. Research (described) suggested positioning for couples, rather than addressed to women only. Media: a range of TV executions. Results: sa ...

To fuel growth in a mature market post 2000, we launched a new product wrapped in a concept that radiated significance for all couples: Three Diamonds for your Past, Present and Future. The PPF campai ...

The Mercedes-Benz A-Class re-launch faced a challenging marketing context: battle for volume, high advertising spend, hungry new market entrants. Its pan-European success was due to a consistent one v ...

In May 2003, Opel launched its flagship, the new Signum, which was to set new standards in the mid range segment with its exceptional new vehicle concept. However, being a new concept, the car lacked ...

The new generation Toyota Avensis was designed according to European benchmarks and represents the highest technical and quality standards. However, the new model came with a substantially higher pric ...

Confetti.co.uk, winner of the John Bartle Award for best new agency, was launched in February 1999 as an interactive wedding website. Advertising built the brand from scratch to market leader in 6 mon ...