Subject Index
 

With a focus on the use of Street Teams, CareerBuilder looked beyond traditional communications and tried to engage consumers, and encourage them to interact with the brand. Street team members were d ...

Although it reached 88 million households in 2003, the daily average viewership of the cable Turner Broadcasting System (TBS) Superstation had dropped to 979,000, down 6 percent over the previous ye ...

Monster, formerly known as Monster.com, persevered through the tech industry downturn of early 2001 by maintaining its position as the most used job website in the world. In 2004, besides being the to ...

By the 1990s newspapers were facing increasing competition from Internet job sites. In 1995, in order to compete with online sites for advertising revenue, the Tribune Company newspaper chains (whose ...

On-line career companies derive their revenue from employers who pay to post positions on a site, and naturally enough choose the site that will deliver them the best quantity and quality of applicant ...

In 2005, the Canadian economy was the strongest it had been in decades, outpacing all of the G8 countries. As a result, the demand for online recruitment was especially strong, but despite Monster's w ...

CareerBuilder.com is the largest job website in the US, with more job seekers and job postings than Monster and Yahoo! HotJobs. But the brand trailed in the critical race for unaided awareness - a pos ...

This clear and well-written story of sustained momentum studies the recruitment website s1jobs.com. Leadership status is a powerful competitive advantage for an online recruitment site, but keeping a ...

A very neat case, with an intelligently applied small budget generating an immediate (short-term) response in increased mall traffic. By making a real event out of a promotion, family’s advertising br ...

While the California Culinary Academy was noted for culinary courses it wished to diversify into the hospitality and restaurant management sector. Other schools in the area were cheaper and well esta ...

Department of Health campaign to stimulate recruitment of social workers. Social work has a poor public image: there was a need to find out what motivates existing social workers. Research found that ...

Recruitment (COI/Department of Health) campaign for NHS nurses, stressing the attractions and rewards of working in a team. Media used: TV, press. All recruitment targets were exceeded and there were ...

Home Office/COI campaign for police recruitment – the `I couldn’t’ campaign. Emphasised the level of commitment needed. Advertising’s role: to make 999 people out of 1,000 realise that they couldn’t d ...

Campaign for Monster.com, a US internet job site launching in Europe. Problem of different workplace cultures and attitudes to employment. Decided to brand Monster as more than a dot.com but rather as ...

Launch campaign (2000) for a new career internet site, Workopolis.com (rebranded from an earlier name), jointly owned by The Toronto Star and The Globe and Mail. Need to develop traffic fast and diffe ...

Although online recruitment services is a new and growing segment, more traditional methods such as classified ads and recruitment agencies still dominate the market place. Whilst the inline segment ...