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Award-winning case study
1.
Training and Development Agency for Schools - A class act: how communications averted the teacher recruitment crisis, 1998-2005
Ric Nicholls, David Bassett and Sergen Ozbek, Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2006
This paper describes how a campaign for the Training and Development Agency for Schools (TDA) from 1998-2005 averted a serious decline in teacher recruitment, and resulted in the number of people ente ...

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Read: 71 times
Case Study
2.
HEC Montréal - D.E.S.S. Recruitment Campaign
Canadian Congress of Advertising, Bronze, Canadian Advertising Success Stories, 2006
Six years ago, in conjunction with the AAPQ, HEC Montreal established the DESSCM: an accredited graduate diploma program, taught by professionals, to improve marketing communication skills for young p ...

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Read: 16 times
Paper
3.
Weapons of mass instruction? The rhetoric and reality of online learning
Christine T. Ennew and Anita Ferdandez-Young, Market Research Abstract from: Market Intelligence and Planning, Vol 24, No 2, 2006, pp 148-157, (full text not available on WARC.com)
The paper argues that the development of online learning both in general and for UK universities in particular had been limited beyond the campus-based model, primarily because of a failure to underst ...

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