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Award-winning case study
1.
New Orleans Recovery School District - Why You Teach
New York American Marketing Association, Bronze, Government, Institutional & Recruitment, Effie Awards 2008
The New Orleans Recovery School District (RSD) needed 500 teachers to accommodate a large expected influx of fall 2007 students. The area's system had consistently been ranked as one of the worst in t ...

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Award-winning case study
2.
Training and Development Agency for Schools - A class act: how communications averted the teacher recruitment crisis, 1998-2005
Ric Nicholls, David Bassett and Sergen Ozbek, Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2006
This paper describes how a campaign for the Training and Development Agency for Schools (TDA) from 1998-2005 averted a serious decline in teacher recruitment, and resulted in the number of people ente ...

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Case Study
3.
HEC Montréal - D.E.S.S. Recruitment Campaign
Canadian Congress of Advertising, Bronze, Canadian Advertising Success Stories, 2006
Six years ago, in conjunction with the AAPQ, HEC Montreal established the DESSCM: an accredited graduate diploma program, taught by professionals, to improve marketing communication skills for young p ...

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