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RememberSegregation.org: Remember Segregation
New York American Marketing Association, Silver, Non-Profit, Pro-Bono & Public Service, EFFIE Awards 2007

Memory of Dr. Martin Luther King Jr., and the civil rights struggle in the U.S. has been fading. The goal was to revive a visceral connection to the civil rights era and engage people in the reason fo ...

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Read: 71 times

LeapFrog Enterprises, Inc.: Learn Something New Every Day! campaign
Kevin Teague, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.879-882

Frustrated by the lack of educational toys, in 1995 Mike Wood, a California attorney, rewired a talking greeting card to help his son differentiate between phonetic sounds. Soon afterward Wood founded ...

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Read: 45 times

Modern Apprenticeships - How advertising helped Modern Apprenticeships take off
Mark Newlands and Margaret Byrnes, Institute of Practitioners in Advertising, Gold, Scottish IPA Effectiveness Awards, 2003

Modern Apprenticeships is a work-based training programme run jointly by Scottish Enterprise, Highlands and Islands Enterprise and The Scottish Executive. Scottish Enterprise approached The Bridge wit ...

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Read: 7 times

Aimhigher - 'We don't need no higher education': How integrated communications convinced teenagers to aim higher
Megan Thompson, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 2002

Campaign (2002) for the COI and DfES on behalf of `Excellence Challenge', the project aimed as persuading more teenagers from disadvantaged backgrounds to aim for higher education. Surveys (discussed) ...

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Read: 75 times

Commended, Reading and Literacy - How advertising mobilised parents to help improve the reading ability of their children
Jo Reid and Charlie Snow, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 2000

Covers the 1998-9 TV campaign by the Government (Department for Education and Employment, DfEE) to improve child literacy. Reading ability among children had remained at the same, worryingly low, leve ...

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Read: 30 times