Warc index

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Main Index Categories
Case Studies (30058)
By target group (4311)

Age: 0-12, children (59) Age: 13-19, teenagers (201) Age: 19-25, young adults (490) Age: 26-49, mid years (518) Age: 50 plus, seniors (80) All adults (471) Business: Board level (22) Business: Buyers, specifiers (30) Business: Distributors, retailers, trade (12) Business: Farmers, vets (1) Business: General business (69) Business: Medical, doctors (15) Business: Professionals (50) Business: Small businesses, SMEs (23) Business: Teachers (6) Education: Post-graduate (3) Education: To 16 years (3) Education: To 18 years (7) Education: University, college (53) Employment: Employed (17) Employment: Job-seekers (17) Employment: Retired (0) Employment: Unemployed (15) Ethnicity: Ethnic majority (6) Ethnicity: Ethnic minority (48) Household: Children at home, families (108) Household: Home owners (43) Household: Housewives (82) Household: Local community (16) Household: Married, cohabiting (6) Household: No children at home (6) Household: Parents (126) Household: Single, divorced (6) Household: Taxpayers (3) Income, grade: ABC1, office (56) Income, grade: C2DE, manual (26) Income, grade: Higher (96) Income, grade: Lower (14) Income, grade: Middle (73) Opinion leaders: Mavens (35) Product use: Cameras, photography (17) Product use: Car drivers (211) Product use: Drinkers (98) Product use: Fashion enthusiasts (3) Product use: Food enthusiasts (12) Product use: Gardeners (4) Product use: Investors (1) Product use: IT, Internet, gamers (74) Product use: Mobile phones (38) Product use: Museum, gallery visitors (2) Product use: Pet owners (22) Product use: Property buyers (6) Product use: Rail, bus users (10) Product use: Slimmers, dieters, health conscious (11) Product use: Smokers (13) Product use: Sports enthusiasts, fans (26) Product use: Travellers, tourists (106) Segmentation: Geodemographics (4) Segmentation: Lifestyle, attitude (116) Sex: Female (285) Sex: Male (274) Shopping: Christmas shoppers (5) Shopping: Main shoppers (52) Shopping: Secondary shoppers (9)