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Altria Group Inc.: It's A Woman Thing campaign
Megan Mcnamer, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.55-58

The slogan Philip Morris Companies Inc. used in 1968 to launch its Virginia Slims campaign—"You've Come a Long Way, Baby"—effectively combined the two seemingly diss ...

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Read: 94 times

JT Internacional (Spain) - Camélame
Integrated Marketing Communications Council Europe, Silver, PMC European Awards 2006

Andalusia is a strategic zone for the brand as it represents 25% of cigarette consumption in the sub-premium segment, where Camel is positioned. However, Camel has a lower market share here than in th ...

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Read: 15 times

New Mexico Department of Health: Secondhand smoke - Spanish
New York American Marketing Association, Gold Award, EFFIE Awards, 2004

This campaign was based on empirical evidence showing that secondary smoking leads to various health problems. The objectives were to increase awareness of second hand smoking among the Hispanic popu ...

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Read: 19 times

Henri Winterman Special Mild: How a Growing Brand and an Established Range Supported Each Other Through Effective TV Advertising
N. Rudd Jones, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1982

Advertising for a mild cigar, launched 1980, early results disappointing. Qualitative research indicated strong dislike of the pack, poor identification of brand. New campaign, 1981-2, to reposition b ...

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Read: 8 times

Swan Vesta Matches
Nigel Beard, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1980

1976-9 campaign to reverse the decline, not only in the brand, but in the entire match market (against lighters). The objective was to reverse this trend of a losing share for matches. Qualitative and ...

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Read: 6 times

The influence of family and friends on teenage smoking in Greece: some preliminary findings
Carolyn A. Strong and Sidira Eftychia, Market Research Abstract from: Market Intelligence and Planning, Vol 24, No 2, 2006, pp 119-126, (full text not available on WARC.com)

The authors investigate the influence of family and friends, as distinct from tobacco marketing, on teenagers in Greece. Findings suggest that families have a strong influence and an overall conclusio ...

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