Subject Index
 

The full size pickup sector is one of the highest volume segments in the Hispanic market. It is also traditionally dominated by domestic brands. As such, while Toyota leads the Hispanic market in term ...

Toyota's 'The Truck That's Changing It All' campaign aimed to establish the redesigned 2007 Toyota Tundra as the pick-up truck of choice among American truckers. It also aimed to give 'True Truckers' ...

Toyota Motor Sales, U.S.A., Inc., was the distributor of Toyota Motor Corp.'s Toyota, Lexus, and Scion brands in the United States. In model year 2004 the company released a new version of it ...

In 2004 Nissan North America, the North American subsidiary of Japanese automaker Nissan Motor Co., Ltd., introduced a redesign of its Quest minivan. Originally a joint project with the Ford Motor C ...

This low-budget campaign for Fiat vans was based on exclusive sponsorship of the Sun's weekly SuperGoals supplement. The aim was to attract van drivers who are only interested briefly when in the mark ...

Campaign in 1998 by Ogilvy & Mather for the Ford Transit van, preparatory to launching new model. TV burst campaign, doubled awareness and improved image.

This paper illustrates how planning returned creativity and relevance to the advertising for the Volkswagen Transporter van, through an insight into the real world of the van driver and his working li ...

1984 campaign for a range of Renault vans, first launched in 1981 when the market (described) was weak. In 1984, objective was to continue building awareness and differentiation, and showing how the b ...