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Business Pages
Clare Roberts and Lucy Edge, Account Planning Group (UK), Commended, Creative Planning Awards, 2001

Campaign for Business Pages, a business-to-business phone directory. Objective: to get a boring product noticed by creating some emotional links. Media used: personalised phone books and the Metro fre ...

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Read: 15 times

There's Nothing the Yellow Pages Can't Help You With
Haldor Haarvik, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 2000

1994-1998 Norwegian campaign for Yellow Pages (Telenor Media). Objective was to improve awareness, knowledge and perceptions of Yellow Pages among advertisers, users and employees. Advertisers had to ...

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Read: 22 times

Yellow Pages
Lucy Edge, Account Planning Group (UK), Creative Planning Awards, 1999

Campaign in 1999 by AMV.BBDO for Yellow Pages. Aim: to rejuvenate the `heartland' campaign. 2 TV executions.

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Read: 12 times

Yellow Pages - Talking Pages
James Champ, Account Planning Group (UK), Highly commended, Creative Planning Awards, 1999

Campaign in 1999 for Yellow Pages: Talking Pages. Objective: increase number of calls by selling the telephone number. Medium: TV, drip strategy. Result: 400% increase in recall of the number since ca ...

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Read: 15 times