Subject Index
 

Gerber's range of toddler foods were experiencing year-on-year growth rates of 15%, but the company felt it could expand its share of the market, as penetration of its 'third' stage products only reac ...

This case tells of the launch of Golden Circle into the highly competitive baby food sector - a market where three major multinationals (Nestle, Gerber and Nutricia) had tried and failed to compete wi ...

National Dairy Council campaign to counter adverse medical opinion suggesting that cows' milk should not be given to young children (reinforced by formula (`follow-on') milk manufacturers). While acce ...

Weetabix is the second biggest cereal brand (and second biggest advertised brand) in the UK. As a family staple, its targeting and communications are broad-ranging, and there has always been a place w ...

Second prize in small budget section. Describes the successful relaunch of the brand after disappointing sales and no consumer advertising for over two and a half years. Background and weakness of the ...