Subject Index
 

Integrity Windows and Doors wanted to position its composite fiberglass product range in a way that would directly take on vinyl - the Goliath of its category. To do so, it would have to convince buil ...

USG wanted to create awareness, stimulate trials and increase sales of revolutionary dust control joint compound - Sheetrock - that dramatically reduces airborne dust during drywall sanding. The prima ...

The campaign entitled “The Secret Coast” was developed for Centex Destination Properties: Pointe West as a means to reenergize consumer interest, as well as neutralize low perceptions of its location ...

As the housing market went from a boom to a transition market, Century 21 needed a campaign to break through the clutter, increase brand awareness measures over Re/Max, and boost the amount of traffic ...

The two biggest home builders in Dane County, WI merged to form a new company. Veridian Homes. Despite potential 'big builder' perceptions and a flat market, Veridian set aggressive sales goals for th ...

In order to build a strong and loyal customer base, Cesar had to convince small dog owners, who are so into their dogs that they normally cook homemade meals for them, that Cesar was a luxury, gourmet ...

This is the amazing story of how a blighted 1960s high-rise building became an object of domicile desire through re-branding, and altered the landscape of residential property marketing in the process ...

Campaign for West End Quay Ltd's regeneration of a 120 acre site at Paddington, one of the largest redevelopment projects in Europe. Objective: to sell the residential properties as expediently as pos ...

The major advertising objective was to remove negative perceptions broadly held about Miller Homes and to develop a cohesive style of advertising across disparate developments and regions. The agency ...

The objectives of this dot.com homebuyers website was to quickly build awareness, drive traffic to the site and build a brand which would attract estate agents in developing a partnership. A need to c ...

Despite more than $52 million in renovations, CityView Apartments was having trouble meeting leasing objectives. This was due to a persistent image that the Greenspoint area of Houston was not safe. ...

Century 21 has for years been the leader in the real estate industry, but research indicated that the brand needed a facelift to make it relevant to modern consumers. It needed image building advertis ...

The Sold Factor was more than an advertising campaign. It was a total marketing approach spearheaded by a comprehensive advertising campaign, which produced outstanding results including increased sa ...

The part played by advertising in the regeneration of London Docklands (client: the London Docklands Development Corporation (LDDC)) during 1982-83, following the final departure of shipping from the ...

1979-80 campaign to promote the development of London's Docklands to business. Main medium TV, supported by London evening press and Financial Times. Pre-post research among top management in GLC area ...