Warc index
 

This paper shows how powerful iconic imagery was used to inject new life into the fragmented and competitive world of taxi insurance. After a period of rapid growth up to 2002, Swinton's taxi division

This paper shows how Maximuscle widened its audience in the sports nutrition category. In order to realise the growth potential of the brand, Maximuscle needed to reach out to a broader lifestyle gym

This paper shows how in a quest to improve efficiency in 2008, Halifax set themselves the challenge of recruiting as many new student current account customers as the previous year, with approximately

A 4% increase over nine years may not seem like the basis of an award winning 'Sustained Success EFFIE entry. But when talking about the difference between 91% and over 95% of the total 18+ population

Roche have a drug (called G-CSF) that can improve the survival rates of cancer patients receiving chemotherapy. Unfortunately, while it is available in New Zealand many of our cancer specialists do no

With its XT launch Telecom had to earn their place back in the mobile game - a tall order from a national telco that for years had been falling behind in the mobile market. This would be the first ste

In early 2009, Ford was faced with the proposition of launching a new vehicle, the new Fiesta, which has been globally touted as the product that will "save the [Ford] empire", to a declining market i

A 2008 campaign for Bank of America (BAC) directed to (largely under-banked) Hispanics: 'Hacia Adelante', a continuation of the 2007 campaign. Objective: to position BAC as an enabler, providing consu

For decades Ritz was one of America’s most-loved crackers. But by 2006 the brand was at serious risk of becoming nothing special. So a search began of Ritz’s soul to find a distinct emotional territor ...

The U.S. introduction of the revolutionary 1 Series gave BMW the opportunity to become accessible to a younger audience, making them early loyalists and life-long brand advocates. Through the use of a ...

Throughout the first half of the 2000s, mammogram numbers dropped at an alarming rate. Crusades by public figures failed to reverse the trend. Clarian Health made it its mission to reach women at risk ...

While the competition was heavily outspending Nike Bauer with ad campaigns that put pro players on pedestals, Nike Bauer instead built a movement for itself that began with a six-week immersion into t ...

SAP develops enterprise software that makes companies more efficient and profitable. The brand is inextricably linked with best-run businesses in every industry. In order to grow, SAP needed to reach ...

Since fiscal 1998, Marine Corps Recruiting Command has met its annual recruiting goal every year while maintaining the highest enlistment standards and sustaining a commanding lead in the Tough Elite ...

With increasing competition from new outlets and stronger brand recognition for key competitors, Teleflora and its network of local retail florists faced declining sales. Mother’s Day, the single larg ...

Struggling to gain market share in the African-American segment, Verizon Wireless took a completely new approach to connect with this community, launching a gospel choir competition, “How Sweet the So ...

The Detroit Zoo faced an incredible challenge: to secure new funding or close. The only solution was to seek approval of a new property tax from residents in three separate, somewhat adversarial count ...

Skepticism of pro sports was rampant when Minnesota hockey fans had their team, the North Stars, stolen by Dallas. To launch a new team, the fans' passion became the focus as another community was cre ...

This article details how Bayer Schering Pharma connected doctors with testosterone deficient patients, educating them about an insidious male condition, which is extremely difficult to detect as its s

In 2007 South East Queensland (SEQ) was in the worst drought on record; regional water stores were at record lows and declining, despite residential water restrictions. The Queensland Water Commission

Asset finance is the backbone of Australian enterprise. The ability to borrow funds to expand industry is absolutely essential to keep the nation on the move. In a contracting market, Commonwealth Ban

High cholesterol affects up to 50% of the adult population in Australia, but few of them are aware they have the condition. Pfizer Australia wanted to persuade the Australian population that having a

How does a bank get people to acknowledge a problem they would rather ignore - personal debt? By understanding that debt is deeply personal and sometimes too hard to confront, the campaign embraced th

Due to a change in law for the 2007 Australian federal election, the possible time allowed for new people to enrol to vote was reduced significantly. This meant the Australian Electoral Commission (AE

The RSPCA was typically perceived by Australians as a charity with smiling inspectors which helped cute animals, but the overwhelming air of positivity also contributed to a popular lethargy, with a p

Royal Mail is one of the UK's best-known brands, but has also recently faced two sizeable challenges. The first was the formal introduction of competition in its category, taking away 20% of the marke

While Indian brides have traditionally been defined in terms of being self-sacrificing and dutiful, the seismic changes that have taken place in the country in recent years have rendered this image la

Childhood obesity rates in the UK are growing at a rapid rate, a trend that increasingly threatens both the current and future health of this age-group. Anti-obesity campaigns typically focus on telli

Volkswagen was faced with the problem of launching the latest version of the Golf IV in the middle of a recession which particularly affected the car market. Their objectives were to gain market shar ...

Although IBM created the IT outsourcing market, competition had been building up enough to warrant action in 2007/8 to maintain their lead in Belgium, Luxembourg and the Netherlands. Their target mar ...