Warc index
 

'Vote for Me' was a game changing campaign that took a strategic approach in repositioning the Green Party with mainstream voters to achieve outstanding success in the 2008 election. By focusing on th

The Commission on Presidential Debates wanted to ensure the public was well-informed about the issues in the 2008 US elections. It opted for a campaign which used MySpace, the social media network, to ...

The 2008 Presidential campaign for Barack Obama, covering the primaries and the election campaign. The paper summarises the thinking as it developed. Many more executions were developed and tested tha

Peter Vanvelthoven is a Belgian politician from the SP.A. party, and in 2005 was appointed Federal Minister for Employment and Information. In preparation for Belgium's local elections, he wanted to r ...

One of the most noteworthy surprises to emerge from the nationwide elections of November 3, 1998, was the election of Jesse "The Body" Ventura as governor of Minnesota. A former professi ...

It was generally acknowledged that the ad campaign having the greatest impact on the 2004 U.S. presidential election was that run by the political action group Swift Boat Veterans for Truth. The group ...

Founded in 1998 by a pair of California-based software entrepreneurs as a way to mobilize like-minded liberal activists for political causes, MoveOn.org became a driving force in funding, organizing, ...

In 2004 the issue of same-sex marriage catapulted into the media spotlight when San Francisco's newly elected mayor, Gavin Newsom, allowed city officials to issue marriage licenses to same-sex ...

In 1997 Ben Cohen, cofounder of the superpremium ice cream company Ben & Jerry's Homemade Inc., was shocked to learn that Congress had decreased spending on social programs but had incre ...

Within the UK, party election broadcasts (PEBs) and party political broadcasts (PPBs) continue to be the only means through which parties can communicate directly with the electorate through TV and ra ...

2000 pre-election campaign for the Labour Party. Suggested that the government’s achievements were the achievements of those who voted for that government. Two-week campaign used TV, door drops and ma ...

The electorate are increasingly volatile in terms of their voting behaviour, and this presents valuable opportunities for the marketing discipline to offer the world of politics new insights and str ...

Campaign in 2000 on behalf of the Australian Associated Brewers Incorporated to raise public awareness and protest against a government plan to levy a large beer excise tax increase at the same time a ...

In 1996, the London club Ministry of Sound approached BMP to create a campaign not supporting, or sponsored by, any political party, to encourage young people to vote in the upcoming election. Figures ...

RSPCA campaign, 1990-95, to influence the British Minister of Agriculture and thus ensure its voice was heard in the passing of European legislation on live animal transport. The situation and obstacl ...

Campaign funded by the Police Federation as part of an integrated PR and lobbying campaign to persuade the Home Secretary not to implement faithfully the recommendations made in the Sheehy report (199 ...

A campaign to sway public opinion against Bill 120, due to become law in Quebec in June 1991. This bill was a major project to reform health services in the province, by transferring major medical res ...

The National Association of Local Government Officers union wanted an advertising strategy to persuade UK voters that Conservative candidates in upcoming local authority elections would endanger the j ...

1992 campaign for IFAW to prevent the slaughter of seals off the Canadian coast, incorrectly blamed for the cod shortage. There was limited time to prevent the cull being proposed by the government. L ...

Fertiliser manufacturers have been blamed for being environmentally uncaring. This campaign for the FMA (fertiliser Manufacturers Association, the trade association) defended the industry by presentin ...

Advertising for a political party in one London borough in the local elections of 1990. The Valley Party was standing on a single issue, the return of Charlton Athletic Football Club to its home groun ...

The British Medical Association's 1989-90 campaign against aspects of the Government's bill to reform the National Health Service. Qualitative research among Conservative voters showed widespread igno ...

Greenpeace 1988-9 campaign against air pollution, designed to stimulate debate and focused on Ford Motor Company as suitable target because of alleged double standard about introducing catalytic conve ...

Advertising for then Royal National Institute for the Deaf (RNID), to raise awareness of the problems of deaf people and campaign on specific issues. Paper describes contribution of advertising to one ...

1989 campaign for the RSPCA against the Government's refusal to introduce dog registration, following the abolition of the dog licence in 1988. Argues that the campaign 'played the vital role of catal ...

A GLC advertising campaign which aimed to counter the Government's Local Government (Interim Provisions) Bill; this became known as the Paving Bill, because it paved the way for abolition of the GLC b ...

Campaign on behalf of the Royal College of Nursing against the adverse effects of implementation of the 1983 Griffiths Report concerning nurses' roles in the management of hospitals. It is stressed th ...