Warc index
 

This paper describes the final stage in Pilgrims Choice's journey to regain its number two position in the Cheddar Cheese market, despite strong competition. The brand had been redeveloped (with posit

Atta (flour) is a staple ingredient in Asian meals and even the most basic meal in an Asian household includes chappatis, which are often made using unhealthy white flour. Most South Asian families re

This paper shows how Maximuscle widened its audience in the sports nutrition category. In order to realise the growth potential of the brand, Maximuscle needed to reach out to a broader lifestyle gym

Every year 500 people in Greater Manchester could be saved from cancer death if their symptoms were presented earlier. This paper shows how a small budget social marketing campaign saved lives in Grea

In 2007, 21 cyclists in London died because they weren't seen. This paper shows how a small budget campaign of £600, 000, reduced deaths on London roads by a third. The challenge was to find an i ...

Currently one in three UK children are obese or overweight and if this trend continues, it is predicted that 90 per cent of today's children will be by 2050. This paper explains how a radical change o

94,000 people die of heart attacks every year in the UK. In many cases, they die because they wait too long before calling 999. The British Heart Foundation's 'Watch Your Own Heart Attack' campaign ai ...

This paper describes a qualitiative research technique developed by the Brazilian agency DCSNET Comunicações to understand the country's different consumer profiles and their regional partic ...

Life changing decisions are never made lightly and to motivate two thousand five hundred people to physically act with a view to choosing or changing their career ultimately creating 1000 new employee

A 4% increase over nine years may not seem like the basis of an award winning 'Sustained Success EFFIE entry. But when talking about the difference between 91% and over 95% of the total 18+ population

Cervical screening is one of the most preventable cancers - without effective screening it would claim the lives of a further 250 Kiwi women each year. This campaign was the first ever national cervic

Roche have a drug (called G-CSF) that can improve the survival rates of cancer patients receiving chemotherapy. Unfortunately, while it is available in New Zealand many of our cancer specialists do no

Smiling mums, affectionate kids and soft focus are the norms that spring to mind when it comes to family ice cream advertising. The launch of Goody on a Stick broke two-thirds of those. Goody on a Sti

New World is at the full-service, premium end of the supermarket spectrum but in 2008 this became the worst place to be. Consumers quickly reacted to the recession, changing their grocery behaviour ov

The launch of MYSKY HDi, SKYs second-generation personal video recorder, was a breakthrough for SKY. SKY Television CEO John Fellet summed it up. "Out of everything we have ever done greatest uptake w

Dont Mess with Nature showed how an innovative use of creative can bring to life product attributes in a clear and simple way. Speights Summit Lagers launch into the New Zealand market did more than s

2009 saw turbulent times ahead for Air NZ, confronted with two fundamental shifts in market dynamics. With the recession in full swing, the travel market was in crisis. Customers were shopping for che

Eta was facing a revitalised competitor in Bluebird. Now facing the might of new owner Frito- Lay on an aggressive investment drive, they had to act to secure new sources of revenue in the snack marke

The European brands had had the premium market all to themselves, Steinlager Pure let them know in year one that it meant business. Year 2 was always going to be a high pressure year for Pure. The exp

In 2008, Telecom Retail (Telecom) faced a declining market preference in Auckland. To begin rebuilding preference amongst this market, Telecom realised it had to do something genuine, and good for the

In 2008, the NZ Yellow pages Group had a major image problem. Consumers and advertisers alike were questioning their relevance in the post-Google age. Something major needed to be done to make New Zea

Thanks to a perfect storm of events, NZ entered winter 2008 with hydro lake levels heading towards the emergency zone. Blackouts could be on the agenda, unless the power industry could lower demand an

New Zealand Cricket has never faced such challenging times in terms of attracting punters to venues to watch live international cricket. It's now harder than ever to get your hands on the spectator's

With its XT launch Telecom had to earn their place back in the mobile game - a tall order from a national telco that for years had been falling behind in the mobile market. This would be the first ste

adidas Jersey Swap started life as a simple POS brief - but at a time when people are counting their pennies and interest in the game is dwindling it was recognized that something bigger needed to be

In early 2009, Ford was faced with the proposition of launching a new vehicle, the new Fiesta, which has been globally touted as the product that will "save the [Ford] empire", to a declining market i

Anticipating recessionary DIY cut backs, Dulux early in 2007 considered how they might protect market share, and position the brand for post recession growth. The priority was to lift Duluxs brand pre

Over the past 28 years Westpac and the Rescue Helicopter Service (Choppers) have built a strong, mutually beneficial relationship. In the past five years, the additional efforts of Westpac to drive do

'Vote for Me' was a game changing campaign that took a strategic approach in repositioning the Green Party with mainstream voters to achieve outstanding success in the 2008 election. By focusing on th

Kiwibank opened for business in March 2002 and amassed 400,000 customers in its first few years. However, by 2006 it was ready to ramp up its communications and challenge the status quo with its unash