Subject Index

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Main Index Categories
Case Studies (25527)
By campaign objective (4572)

Attract, support distribution (32) Attract, support suppliers (6) Brand launch (571) Brand relaunch, reposition (838) Build brand equity (452) Build, change corporate image (144) Build, defend brand position (347) Change brand image (343) Develop, revitalise market (92) Financial, shareholder relationships (12) Fund-raising (48) Gain new customers (125) Gain trial (111) Global branding (18) Government and social aims (191) Increase awareness (429) Increase brand loyalty (88) Increase sales, volume (325) IPOs (8) Maintain price premium (27) Market share - increase (164) Political campaigns (24) Recruitment (51) Retain existing customers (22) Staff relationships, motivation (9) Support event, exhibition (38) Support promotion (21) Support sponsorship (36)