Subject Index
 

Procurement departments are playing an increasingly important role in the selection of advertising agencies, as well as in influencing media planning and buying - meaning that agencies now have to dis ...

Retailers are sending the message that times are different. They are reinventing their business models, their businesses and themselves. They are striving for greater connectivity to their customers. ...

Some advertisers are using new online technology to directly produce advertising designs rather than working through their agencies, at a fraction of the cost. Example is GM’s Services and Parts Organ ...

This article describes AdiX (Advertising Information Exchange), an advertising agency management tool, which enables client and agency to track projects and campaigns (even complex, multinational ones ...

Argues that advertising agencies in Australia are so far failing to meet the challenges posed by new technology (especially the Internet) in its transformation of communications and consumer behaviour ...

In early 2001, the author looks at the challenges and opportunities for digital media in the USA. In this instance she describes how storing, retrieving and distributing creative work, documents and ...

The author argues that 'media collaboration hubs' will revolutionise the way advertising agencies buy media - and the savviest agencies (and advertisers) will benefit quickest.

The promise of digital technology is to make business processes 'better, faster, cheaper'. The author considers whether this is so in the life of a TV commercial - especially the production, distribu ...

The single biggest challenge to the advertising industry is the fast approaching interactive TV, not because of the increases in the number of stations but because consumers are, for the first time, ...

Internet businesses are turning to mainline advertising agencies, because they want to forge a distinctive brand identity, pre-empt the Web, and drive traffic to their sites. The reasons why agencies ...

An intranet and an extranet are tailored versions of interactive technology that allow secure, private communications within restricted user communities. McCann-Erickson increasingly uses both systems ...

This article explains the inexpensive ISDN technology which can transmit all forms of artwork and printers' instructions, in digital data form, almost instantaneously down phone lines through digital ...

The birth of Admap was almost co-incidental with the introduction of computers to the advertising business, in which, although initial progress was slow, they now play a major part. The author, who wa ...

Examines and refutes four `myths' about how new technology will help in advertising decision-making: that data equals information, that more data leads to better decisions, that having the equipment i ...

Discusses the value for an advertising agency in adopting a computer system, how to go about planning and implementing this, and how to avoid the pitfalls. From a paper read at the Admap seminar 'Comp ...