Subject Index
 

This article describes the five key phases of growth for a marketing services agency, and the challenges they pose. At the birth stage, the number of staff is below 15, management is informal and conc ...

Google is now valued at a much higher price than the three largest media companies, and 3.5 times greater than all publicly-traded agency holding companies. Google (and other new media companies) are ...

Patrick Collister, founder and managing director of Creative Matters, asks why only 9% of agency training funds were given over to creatives. He explains why training in creativity is important, and t ...

In this article, Hamish Pringle, Director General of the Institute of Practitioners in Advertising, introduces the concept of 'diagonal thinking'. At the individual level, this takes the form of a com ...

Details the curious relationship between marketing and procurement; arguing procurement is here to stay; outlining good and bad usage, and procurement trends.

Argues that advertising agencies will face severe problems in future if they do not improve and update the way they treat their talented staff. Recent reports from the IPA, NABS and the recruitment ag ...

This paper addresses the problem of poor presentations, and argues that it is well worthwhile honing skills and dispensing with most visual aids.

Matthew Hooper of the Marketing Communications Consultants Association discusses the need to retain talent and increase teaching within the marketing communications industry especially during times of ...

Jane Frost argues that pan-company marketing should include team management issues along with getting the support of finance, production and development. She suggests that while personnel policies ...

The author, from St Francis College NY, describes how business simulation programmes (for teaching business management and decision-taking) have been improved so that they now can provide both a more ...

At some agencies going to work with your parents is all in the day's work.

Discusses a study of Australian advertising practitioners' beliefs in the power of advertising, comparing especially the `strong' (persuasive) theory, generally associated with North Americans, and th ...

The economics of co-ordination is a mantra that has guided Martin Sorrell and his managers for years. In WPP's 1995 Annual Report he wrote 'In recruitment and training, in efficient utilisation of pr ...

Walk around your agency, what do you see ? If your shop is like most others, probably a lot of energetic, bright, young Caucasians. This is the way it's always been. It's not, however, a reflection ...

The first step towards persuading young people to consider the advertising industry as a career is to educate them about the business. That's where the Advertising Educational Foundation (AEF) comes ...

One agency is taking training for its executives so seriously that it created its own university. DDB World-wide created DDB University to provide staff members with a new world-wide professional lea ...

It all began about 18 months ago, when it started to become increasingly difficult to attract the best, brightest, new talent and retain existing staff. Bright lights, stock options and the chance to ...

A study was undertaken to examine how Chinese advertising professionals perceive issues surrounding advertising education. Participants were solicited from advertising agencies in the cities of Beijin ...

An outline of Marc Stephenson Strachan's career in marketing, for which he credits the AAAA's Intern Program. He majored in marketing communications at Adelphi University and dreamed of the day he wou ...

The AAAA's Institutes of Advanced Advertising Studies are intensive training programmes run by local AAAA councils in major US cities from January through March, usually for 7-16 weeks. The rigorous p ...

Many ad agencies have intern programs, but the one at Leo Burnett USA in Chicago is a bit different. Separate groups of eight aspiring creative directors from the prestigious Miami Ad School have a 'R ...

A job satisfaction survey of advertising agency employees conducted in the summer of 1998 shows that the factors playing a part in job satisfaction, in order of importance to respondents, are: Who you ...

It has become difficult to recruit and retain talented media professionals as more online startups offer lucrative packages. Agencies must re-evaluate their commitment to their staff. They must open t ...

This article discusses finding new ways to reward and compensate key individuals in advertising agencies - especially creative talent.

This paper explores how the nature of the educational course taken by graduate and undergraduate entry-level job applicants impacts on their acceptability by Human Resource Directors in US advertising ...

Gandy dancers - an old term for railway workers who walked the lines and kept the rails straight. Agencies attend to two tracks, employees and clients, and must keep both in good order by constant car ...

It is tough to sell an agency - no tangible assets, no warehouse products, no patents. The real worth depends on the agency's enshrined ideals. For an agency to survive without its founder(s), it must ...

Advertising needs to create a diversified workforce. An agency with a diverse workforce will have greater impact on servicing its clients' multicultural needs. A number of guidelines are listed which ...

The purpose of this article is to investigate how well the US educational programme fulfils the current needs of international advertising. A two-part study was conducted to determine the practical va ...

Each year new marketing graduates face the difficult task of landing that critical first entry-level position in an increasingly more competitive job climate. Advertising agencies can demand high qual ...