Subject Index
 

In his regular posting from Madison Avenue, Joe Mandese revisits the growing influence of Google, and discusses why it is recruiting so much media planning talent.

Joe Mandese discusses recent books by the heads of some leading media shops - and how they present a compelling case that digital media are changing everything we know about our business. Ads are now ...

Dominic Finney, head of emerging channels & trading at BLM quantum, discusses the limitations of today's digital agencies and how they must change if they are to meet the needs of the future consumer ...

Joe Mandese, in his regular column from the US, discusses the impact of new internet-based companies that allow advertisers to create ads, and plan and buy campaigns in local media. These provide a gr ...

Joe Mandese, in his regular comment column from Madison Avenue, ponders the speed of internet change and the impact this is having on traditional advertising and media business models.

Mergers, acquisitions and consolidations have left just six main media buying points across the globe - and a multitude of tiny non-aligned, mainly local media shops. Stephen White, chairman of Effec ...

In his regular review of the US media scene, Joe Mandese discusses the resurgence of interest in media-buying exchanges, to make media buying more efficient and transparent. He traces previous attempt ...

Joe Mandese, in his regular update from Madison Avenue, draws some worrying parallels between the mood in 2000 (when Enron was extending its tentacles into the advertising media scene, just before the ...

Joe Mandese discusses the potential acquisition of the Aegis Group by Havas, Omnicom or another advertising giant. He argues that the reason that Aegis is so tempting is because it does not have a t ...

Comments on television (and other) advertising by six members of the ANA Television Committee. Topics covered: 1) has TV programming degenerated?; 2) advertising to children under eight; 3) views on T ...

Describes the development and benefits of advertising self-regulation in the United States. NARC (National Advertising Review Council) is the advertising industry alliance of the AAAA, AAF, ANA and CB ...

Stan Rapp, US editor of Admap, reckons that the ad agency of tomorrow will be very different from today's. Having predicted the 'integrated communications agency' 15 years ago, he now sees a new mode ...

Joe Mandese, in his regular report from the USA, describes the thinking behind FCB Media – an operation aligned with the main agency but able to use the resources and skills of the ‘unbundled’ Interpu ...

Stephen White, chief executive of Effective Media Management (EMM), and Charles Dawson, an independent marketing and media consultant, reflect on the risks inherent in managing big international media ...

Jeremy Miles, chairman of Miles Calcraft Briginshaw Duffy, considers the current interest in the reintegration of media and creative agencies. Is it possible? Can it work?

In his regular look at the US media scene, Joe Mandese reports on the trend for large media shops to employ chief marketing officers, and P&G’s communications planning review which is looking well bey ...

In his regular look at the US media scene, Joe Mandese reviews the two main themes of the Annual Media Conference of the AAAA (American Association of Advertising Agencies) – media agency accountabili ...

This article discusses how an interactive research programme involving a dialogue with a 'cutting edge' target was used to develop 'And 1', a specialist basketball shoe and apparel brand. The author d ...

In his regular article Joe Mandese reviews the growing trend of US media agencies to look at creative branding to differentiate the services they offer. This has led to the importing of account planne ...

The author outlines the problems facing marketers' evaluation of media planning and buying. Then he proposes a list of ideas to help every client receive maximum value from their agencies and buying s ...

Joe Mandese examines the billings of the biggest seven media buying conglomerates and concludes that, in spite of their size, they control only a minority of total spend in the US and world-wide. Whi ...

Roderick White examines the attractions of global deals for clients, media owners and agencies and the factors that can justify moving into the global area. He believes that global media organisation ...

Andrew Green reviews the trend in US business to consolidate. He quotes the 1996 Communications Act which rules that a single group should not own TV stations reaching more than 35% of the national h ...

This article argues that the influence of media agencies should increase and this requires an integration between media research and brand research. The author describes working on what he calls 'ph ...

This is an introductory piece to three features on media creativity. It reviews the separating of the media function from the traditional agency and comments on how media agencies are being redefined ...

This paper outlines the agency organizations most commonly used, and describes the process of creating an advertisement. Alongside information about typical services such as account management, creati ...

This paper covers the basics of formulating a campaign, from setting targets to selecting the media mix and frequency. Important issues include how to select the right medium, constructing an appropri ...

The shot General Motors fired in August 1999 still reverberates across the advertising industry. GM handed all its media planning responsibilities to BcomZ,s Starcom MediaVest group. By 'unbundling' ...

The description of media companies as 'delivery vehicles' is outdated and wrong. Today's clients, agencies and media companies operate as points along a circle. Mass is being redefined, rosters of pla ...

The increase in media representatives together with the downsizing of many ad agency media departments creates problems in arranging meetings between reps and agencies. Agencies can ease both parties' ...