Subject Index

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Main Index Categories
Advertising & Marketing Communications (6602)
Communication agencies (479)

Account management (35) Account planning (61) Cost management, procurement (23) Creatives, creativity (45) Digital agencies (8) Future, trends and status (102) Integrated agencies (26) Media agencies (31) Media-creative relationship (36) New business development (5) Staff and training (33) Structure (59) Uses of technology (15)