Subject Index
 

This article provides a brief report on a survey by the ANA of the longevity of advertising agency accounts. It indicates what type of advertiser client are most likely to establish long-term relation ...

Discusses the forthcoming negotiations between the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA). There is concern that with the growth of new digital m ...

Procurement and sourcing organisations are becoming increasingly important for large corporations, and have moved beyond direct materials purchasing to non-traditional areas such as professional servi ...

Argues that, as the economy improves in the US (2004), it would be a good time to adopt sequential liability as an industry standard for paying the media. Sequential liability means that if a media bu ...

Roberto Roseano maintains that one of the keys to successful advertising in a cluttered communications environment (like radio in Italy) is to calibrate its media pressure according to the campaign ob ...

Brinsley Dresden of the solicitors Lewis Silkin discusses the new suggested terms for client and agency contracts contained in the second edition of the suggested terms of client/agency appointments, ...

Lewis Silkin points out the dangers of failing to sign a client/agency contract. Everyone knows that economic hardship puts strain on domestic relationships but professional relationships also suffer ...

Discusses various legal issues involved in agency contracts: invoice and payment schedules, cancelling media, recovering collection costs, termination notice period, transfer of ownership and property ...

The deputy general secretary of the ACTT discusses the complexity of the fragmented freelance industry which produces commercials, and argues that, while union agreements are concerned with minimums, ...

Given that little is known about how channel members react to violations of explicit contracts, the authors develop and explore an integrative conceptual framework that focuses on the severity of the ...