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Paper
1.
Using market research to measure the effectiveness of outbound telemarketing (OTM)
Steven Cierpicki and Megan McCarthy, ESOMAR, Telecoms Conference, Brussels, November 2004
This paper outlines methodologies for researching outbound telemarketing (OTM) effectiveness. It aims to help telecommunication organisations better understand OTM non-success and therefore optimize t ...

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Read: 29 times
Paper
2.
The Strategic Role of the Telemarketing Sales Rule in the Research Industry
Donna McElhinney, Market Research Abstract from: Marketing Research, Spring 1999, (full text not available on WARC.com)
Abuse of the research process is a problem the research industry has worked to combat virtually since its inception. This paper updates the picture of the current legislation introduced or enacted in ...

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