Subject Index
 

This article is based on a presentation given at the ESOMAR Seminar on 'Information Technology: how can research keep up with the pace of change?' In his address the author covered a legal topic of cr ...

The research described in this paper was commissioned by the European Commission to study the extent to which differences in the practices and regulations within the different countries which constitu ...

This article describes the regulatory requirements, both statutory and voluntary, by which the direct marketing industry in the UK is bound. Compliance with all of them is difficult, time-consuming, c ...

Many publishers have sought to supplement their revenues by selling specialised lists for direct mail. This activity has now fallen under the scrutiny of the European Convention which is discussing th ...