Warc index
 

This case study covers the Royal Mail's 'Matter' campaign, which used a subscriber-based service to send people ten objects from ten different brands. 'Matter' aimed to act as a curator and editor, ma ...

This case study demonstrates how Aquafresh Iso-Active used social network marketing to win brand engagement as part of its launch campaign. The aim of the campaign was to drive volume trial and sustai ...

This article reports the results of three experiments that assessed the performance of mail-drop product samples, discount coupons and cashbacks among non-users of three consumer products: liquid dete ...

This paper describes a procedure developed for assessing the reach and impact of unaddressed door-to-door advertising, called direct non-mail. Early studies during which questions on the receipt and ...

Premium grocery brands are under pressure from own-label, budget brands and, recently, hybrid approaches such as Tescos. Their promotional options have traditionally been advertising, predominantly on ...