Subject Index
 

The paper examines the effect of long-term health-related and short-term social and physical antismoking information on adolescents' beliefs about smoking. Findings from a UK school-based study indica ...

This article describes a campaign for Tate Modern to engage with 15-24 inner city Londoners. The teenage audience has no interest in 'art' as defined by the establishment, but have a passionate intere ...

The author outlines ways in which advertising can influence and bring about social change, particularly in relation to the voluntary and non-profit sectors.

This article argues that because communications about climate change offer a mass of conflicting advice from different institutions, most people do not know what to do about it, and thus do nothing. M ...

The Medicare Prescription Drug Improvement and Modernization Act of 2003 brought about a sweeping change in the US healthcare industry when it finally came into force in 2006. Previously, many older A ...

Targeting young people in their early teens before they have established a smoking habit may be critical to reducing smoking rates. Mass-media campaigns can play an important role in reaching large nu ...

Advertising has been made an easy scapegoat in the debate about childhood obesity. It should not be beyond the wit of the advertising industry to come up with simple arguments to support the freedom o ...

While the media focuses on the negatives of immigration, consumers react in predictable ways, blaming immigrants for many of the ills of European society. Nonetheless immigration is essential to Europ ...

Discusses how a campaign to educate customers (e.g. about nutritional matters, health or home furnishing) can help to build brand loyalty. Examples discussed include Pepsi, General Mills, Kraft Foods, ...

The author explains how he undertook research for the UK Department of Health into the sexual behaviour among teenagers at the margins of society - addressing the challenges of recruiting such teenage ...

In the last ten years there has been considerable spend on Social Marketing. There is no systematic way of proving the effectiveness of Social Marketing. This paper considers how the effectiveness of ...

The author's definition of social marketing is 'a research-based process that adapts proven marketing tactics to raise awareness, change attitudes, beliefs, and in the end, social behaviors.' To be su ...

The author seeks to assess the strategic rationale and the effectiveness of government ‘demarketing’ campaigns in the areas of smoking, binge drinking and private car usage. Data from a sample of stud ...

The paper examines the trend of using marketing methodology not only to sell goods and services but to influence, for example, personal behaviour related to health factors such as smoking, alcohol con ...

The authors suggest that preventative and cure remedies such as debt consolidation loans and smoking cessation aids undermine risk perception and thus undermine risk avoidance amongst those most at ri ...

The paper examines the role of high self-accountability emotions such as guilt in enhancing compliance with fear appeal messages (such as in anti-drug campaigns). Experiments suggest that action-facil ...

The paper discusses a marketing planning framework designed to help political parties in the changing world of electoral campaigning. The model was developed using both a hypothetico-deductive and an ...

Identification of the marketing information needs of decision-makers is central to marketing information systems (MkIS) design. Information needs can be defined as the user specification of informatio ...