Subject Index
 

Companies are increasingly using marketing techniques that have worked with consumers and applying them to engage their own employees. This paper shows how Nestlé is facing the challenges of entering ...

This study examined whether individuals with preferences for certain military recruitment slogans can be identified by characteristic factors for motivation, needs, and involvement. Inasmuch as there ...

This report summarises the findings of the World Association of Newspapers third annual Digital Classified Survey, which looks at how much classified advertising is migrating to the online sector, and ...

Ian Foulds, senior advertising planner at News International argues that brand-led recruitment advertising in the press assists both perception of the advertiser as an employer and its corporate repu ...

Earl J Wilkinson, executive director of the International Newspaper Maerketing Association, sees the digital age pushing newspapers into new, innovative grey areas, and making fundamental changes to t ...

Newspapers’ classified advertising services are under siege. Even though revenue is up in many markets, especially in employment advertising, the increase is masking the major problems traditional new ...

In a speech given at the Publicitas Swiss Publishers Conference, Earl J. Wilkinson considers how consumers and the market place are dictating changes to newspapers and classifieds. Encompassing the mo ...

The author introduces this article by presenting an overview of advertising expenditure in all directories since 1960 and demonstrates the success of the medium over that time by ranking it alongside ...

This is an introductory piece to three feature articles on the classified advertising market, it comments on the effect the internet has had on press classifieds. Predictions in 1966 that there woul ...

The author reviews the position of the regional press within the total media market and shows a breakdown of revenue by category which emphasises the importance of recruitment to the medium. Cross me ...

This article on where people look when searching for a job is based on a Times Newspaper study entitled the Job Seekers Survey. It lists the sources used with the internet, newspapers, trade magazine ...

Stuart Taylor and Andre McGarrigle discuss the future of recruitment advertising in newspapers and the impact of the internet on revenue. They conclude that, although press recruitment advertising ha ...

The pressure to realign 'old media' businesses to take 'new media' opportunities has been the motivator in most big deals in the past year.

The surprise pairing of the Los Angeles Times and the ...

Those who are investing in and promoting the development of new electronic media are making the classic mistake of looking only at the manufacturing opportunity and ignoring whether there is a market ...

Classified advertising is a market critical to newspapers, and the World Wide Web is a medium that may make or break newspapers' future success in that market. Preliminary results from a Newspaper Ass ...

1995-6 recruitment advertising for the Royal Air Force. Brief review of traditional strategy and advertising during the 1970s and 1980s, leading to changed situation as defined by the government repor ...

This paper is a follow-up of the first report of the industry working party on qualitative recruitment presented at The Market Research Society Conference in 1995. It describes the original study, the ...

The world’s newspaper and magazine publishers currently have a de facto monopoly of a classified advertising market worth around 50 billion dollars. But in the future, much of this advertising could m ...

Marketing campaign to reverse decline in classified recruitment advertising in the Evening Standard, 1993. Mailing to target audience (recruiters, personnel managers, job specifiers, to correct miscon ...

For a 'poor relation', recruitment advertising takes an astonishing proportion of total adspend. But most ads are confined to bald statements and platitudes, while many more depend on clichés, gimmick ...

An evaluation, using qualitative and quantitative research, of some US Army recruitment commercials. Previous research in this area reviewed. Findings: some unintended messages, as well as intended on ...

For 25 years the US Congress and the courts have expanded employment protection for workers. Despite such actions 'help wanted' (ie situations vacant) advertisements in newspapers utilize phrases and ...

Discusses how classified advertising developed during the past 25 years. It rose from a sixth of total adspend in 1964 to over a quarter in 1988, largely as a result of new sales methods. But the func ...

Recruitment advertising by Bartle Bogle Hegarty for Derwent Valley Foods (makers of Phileas Fogg crisps) in 1987 to find a senior manager. Unorthodox black and white ad in Marketing Week, run twice, ...

While regular advertising (RA) is typically regarded as an activity pursued by sellers only, classified advertising (CA) entries are frequently placed by both prospective sellers and buyers. This prac ...