Subject Index
 

This paper proposes the 'Systematic Innovation Methodology' as an option to conventional consumer research and understanding methods. Not only does this methodology help translate insights into succes ...

Lee Curtis, a trademark attorney at the Leeds office of Pinsent Masons, discusses the dangers that Google, Xerox and Jacuzzi run if they fail to protect their trade marks - and the ways to prevent fam ...

The author asserts that in the next decade marketers will have opportunities to create long term competitive brand advantage by applying the laws of protection to their brands. He predicts that marke ...

This article summarizes the old and new remedies available under US law to trademark owners against 'cyberpirates' (who register, but do not use, trade marks as domain names) or others who seek to exp ...

Describes the trademark dispute between Pennsylvania State University and University Orthopedics, Ltd, both offering orthopaedic and sports medicine services from the same site. This illustrates the d ...

The `R' symbol in a circle can now legally denote a trademark registered anywhere in the EC. The recent Pall case (Pall Corp v Dahlhausen, case 238/89) in the European Court of Justice has changed the ...

Another column about the proposed EC Directive restricting advertising of tobacco products - covering a point which could affect any advertising.

Rejoinder by Ruth Corbin to comments on her 1997 paper ‘A Measurement Definition of a Famous Brand’ in which she reminds readers that many of the points raised by Fenwick and Liefeld have already been ...

Comments and counter arguments proposed by Professors Liefeld (University of Guelph) and Fenwick (York University) on a 1997 paper published by Ruth Corbin ‘A Measurement Definition of a Famous Brand’ ...

A trademark is any sign, symbol, slogan, name, word, logo or other indicator of a product and its source. This paper reviews the key elements of trademark cases with respect to ‘passing off’ and descr ...