Subject Index
 

The paper examines the effect of long-term health-related and short-term social and physical antismoking information on adolescents' beliefs about smoking. Findings from a UK school-based study indica ...

Targeting young people in their early teens before they have established a smoking habit may be critical to reducing smoking rates. Mass-media campaigns can play an important role in reaching large nu ...

Expanded consideration of a variety of concepts and methods, from associative learning to econometrics, lends further support to the accumulated consensus that tobacco advertising plays a role, with o ...

In the March 2003 issue of the Journal of Advertising Research, Marvin Goldberg suggests that correlations found in his study correspond with findings of other studies and, hence, suggest a causal rel ...

Because of the high social cost of cigarette smoking, many countries have imposed advertising restrictions to reduce cigarette consumption. Yet previous research suggests that such advertising constra ...

Many countries have imposed restrictions on tobacco advertising in the belief that these will curb tobacco consumption. These beliefs rely on the 'strong' theory of advertising, which holds that adver ...

In this regular update of legal and ethical issues current in the USA, the author discusses the privacy and tobacco debates of June 1998.

Bans on the advertising of tobacco products are often justified on the grounds that they will reduce smoking initiation by the young and tobacco consumption by adults. This premise can be seriously ch ...

This paper is a comment by M. J. Stewart on the response by Murray Laugesen and Chris Meads to Stewart's article 'Tobacco Consumption and Advertising Restrictions: A Critique of Laugesen and Meads(199 ...

This paper is a response by Murray Laugesen and Chris Meads to the article 'Tobacco Consumption and Advertising Restrictions: A Critique of Laugesen and Meads(1991)' by M. J. Stewart published in the ...

Regulation of tobacco promotions has generated considerable controversy and, in New Zealand, has led to legislation banning sponsorship by tobacco companies. However, the reported findings of research ...

The report of the New Zealand Toxic Substances Board (1989) analysed data from most OECD countries over many years, and concluded that a total ban on advertising would reduce tobacco consumption by 7 ...

Germany may abandon self-regulation on tobacco advertising; the UK's first statutory tobacco labelling rules, and new EC health warning proposals all step up the pressure on tobacco advertisers.

A bill shortly going before the French Senate will prohibit all tobacco and alcohol advertising. The debate so far has disregarded the potential role of advertising in encouraging switching to low-tar ...

A regular column surveying the attempts of the European Commission to regulate advertising. This month, the focus is on pharmaceuticals and tobacco (see also articles by the same author in Admap May 1 ...

A international legal expert dissects the EC Tobacco Directive. `Partial harmonisation' of tobacco advertising would allow countries which favour a total ban (really to protect their tobacco monopolie ...

Discusses the worries raised for advertising in general by the EC's Tobacco Advertising Directive. Under the cloak of `harmonising' advertising rules between member states (to ensure unrestricted move ...

At present there is virtually no empirical evidence on the effect of total advertising expenditure on the aggregate demand for cigarettes in Australia. Nevertheless, advertising has been banned on tel ...